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Catalog entry · InboxRatio Editorial

Positive User (formerly Sarbacane)

Positive User is the 2026 rebrand of Sarbacane, the French-anchor email marketing platform in our catalog — nearly all of its measured demand comes from Europe, led by France. We confirmed the rebrand at source in August 2026: sarbacane.com returns a permanent redirect to user.com, where the company announces "Sarbacane devient Positive User" as part of the Positive Group. Our demand figure was measured against the old Sarbacane brand, so post-rebrand search volume remains to be re-verified, as does pricing at our normalization volumes — no price level is assigned yet.

Measured · September 2026

Our deliverability test

76/100Good deliverability

Placement

  • Inbox85.5%
  • Tabs (Promotions / Updates)3.4%
  • Spam9.7%
  • Missing1.1%
  • Bounced0.3%

By mailbox provider

  • Gmail67/100
  • Outlook75/100
  • Yahoo77/100
Deliverability tested: September 2026 · seed-list placement test, formula v0.1-pre-calibration

From our feature dataset

Deliverability capabilities audit

The 17 deliverability capabilities we check every vendor for — authentication help, IP management, list hygiene, and reputation tooling. This audits what Positive User documents; it is separate from our tested deliverability ranking.

12 of 17 documented capabilities

  • Yes:

    SPF assistance

    'Positive User includes email authentication (SPF, DKIM, DMARC)'; FR page: 'Nous prenons en charge automatiquement toutes les techniques d'authentification : SPF, Sender ID, DKIM, DMARC' (Jan 12, 2026)

  • Yes:

    DKIM setup

    'email authentication (SPF, DKIM, DMARC)' built in; authentication handled automatically per FR deliverability page

  • Yes:

    DMARC support

    'email authentication (SPF, DKIM, DMARC)' built in; DMARC among automatically handled techniques per FR deliverability page

  • Partial:

    Dedicated IPpartial

    Email-marketing page lists 'dedicated IP options' (no plan/price stated), but transactional page says needing 'a dedicated IP' is where 'marketing automation reaches its limits' and refers to Sarbacane Sendkit

  • Yes:

    Shared IP pools

    FR page (Jan 12, 2026): 'Dynamic IP – Routing ... attribution dynamique des meilleures adresses IP disponibles'; archived help (web.archive.org capture 2025-04-17, pre-rebrand) describes 'our shared IP pools' with each new sender monitored

  • Not documented:

    IP warmingnot documented

  • Not documented:

    Automated warmupnot documented

  • Not documented:

    IP pools managementnot documented

  • Yes:

    Bounce management

    FR page: 'Le système détecte et remonte automatiquement les NPAI et les plaintes'; archived help (capture 2024-07-23, pre-rebrand): Bounce list 'updates automatically with each of your mailings'

  • Yes:

    Suppression lists

    Archived help (web.archive.org capture 2024-07-23, pre-rebrand; may have changed): unsubscription lists and blocking lists ('Adding a contact to a blacklist means you will no longer send them any messages'), domain blacklisting, separate auto-updated Bounce list

  • Yes:

    Complaint management

    FR page (Jan 12, 2026): 'Gestion de l'authentification, des NPAI et des plaintes' — complaints detected and surfaced automatically in the software

  • Not documented:

    Feedback loop handlingnot documented

    complaints are auto-detected (see complaint_management) but ISP feedback-loop handling is not described in user.com deliverability pages or archived help.sarbacane.com articles — searched 2026-09-10

  • Yes:

    Reputation monitoring

    'real-time reputation monitoring'; FR page: 'Nous surveillons en continu la réputation de notre infrastructure de routage' (24/7)

  • Not documented:

    Blacklist monitoringnot documented

  • Partial:

    Deliverability analyticspartial

    Bounces reported in real-time email analytics; FR page adds anti-spam test and pre-send check; no placement/reputation dashboard documented

  • Partial:

    Deliverability consultingpartial

    Advice only: archived help (capture 2025-04-17, pre-rebrand) says on IP choice 'we recommend seeking the advice of our experts'; no consulting service documented on user.com

  • Yes:

    Domain authentication guidance

    Archived help (web.archive.org capture 2025-12-10, pre-rebrand; may have changed): SPF/DKIM/DMARC authentication explainer + sending-domain setup ('Precise instructions for adding these records will be provided by the Sarbacane teams'); FR page offers 'Noms de domaines dédiés'

Items marked — are not documented by the vendor. In this category, silence is itself a signal. How we read vendor claims: methodology.

From our feature dataset

Positive User feature matrix

What the vendor documents, category by category. ◐ marks tier-gated or limited capabilities; — means the vendor does not document it.

Email6 of 6 documented
  • Yes:

    Marketing campaigns

    Rebrand: sarbacane.com 301s to user.com ('Sarbacane becomes Positive User'). 'Create responsive emails in minutes'

  • Partial:

    Transactional emailpartial

    Marketing-driven transactional emails via automation only (welcome, cart recovery, post-purchase); 'Positive User doesn't include an SMTP relay or transactional email API in its core product' — system transactional sending referred to separate Sarbacane Sendkit

  • No:

    SMTP relay

    'Positive User doesn't include an SMTP relay or transactional email API in its core product'

  • Yes:

    Bulk sending

    'From newsletters to multichannel customer journeys'; use case 'Protect deliverability on big launches' with send throttling

  • Yes:

    Email templates

    'Templates Emailing' library in site navigation

  • Yes:

    Drag-and-drop editor

    'intuitive drag-and-drop makes it easy to engage your audience'

Automation6 of 6 documented
  • Yes:

    Email sequences

    'Turn manual tasks into efficient, always-on customer workflows'

  • Yes:

    Drip campaigns

    Multichannel customer journeys cover timed series

  • Yes:

    Event-based automation

    'Trigger sales actions after subscription end' and similar event-triggered use cases

  • Yes:

    Behavioral automation

    Always-on workflows react to customer actions/events

  • Yes:

    Workflow builder

    Visual automation builder shown on automation feature

  • Yes:

    Conditional logic

    'The automation builder on Positive User is no-code. Drag and drop triggers, conditions, and email actions.'

AI6 of 6 documented
  • Partial:

    AI email generationpartial

    Uma AI Marketing Assistant (Beta) 'drafts the campaign for you: subject line, body, CTA, and audience' — beta, included in Marketing and Data & Activation Suite plans

  • Yes:

    AI subject lines

    AI-powered writing assistant: 'Generate subject lines, test variations, and write faster'

  • Yes:

    AI content optimization

    'Rephrase, polish, translate, or summarize your copy instantly' with the AI writing assistant

  • Partial:

    AI segmentationpartial

    Uma (Beta): 'Leads with a score above 80.' Uma builds the segment in seconds' — beta feature

  • Yes:

    AI campaign recommendations

    'AI-powered product recommendations' with 'Smart pop-ups'

  • Partial:

    AI agent / assistantpartial

    Uma (Beta) builds full automations in Journey Builder ('Triggers, delays, channels, and conditions, all configured for you') and analyzes campaigns — beta, admins must enable on existing workspaces

Personalization4 of 4 documented
  • Yes:

    Segmentation

    'filter, and manage all your contact lists'

  • Yes:

    Dynamic content

    'tailor every interaction dynamically'

  • Yes:

    Personalization variables

    'Leverage real-time data and 360° profiles'

  • Yes:

    Behavioral targeting

    Workflows and sales actions triggered by customer behavior (e.g. subscription end)

Analytics4 of 4 documented
  • Yes:

    Opens & clicks

    'See open rates, click-through rates, bounces, and conversions in real time'

  • Yes:

    Conversion tracking

    Analytics show 'conversions in real time'; workflows surface 'conversions, and revenue attribution in real time'

  • Partial:

    Campaign reportingpartial

    Reporting dashboard shown on site; metric detail not documented on fetched pages

  • Partial:

    Deliverability analyticspartial

    Bounce metrics in real-time email analytics ('open rates, click-through rates, bounces, and conversions'); no dedicated deliverability/placement dashboard documented

Developer features4 of 5 documented
  • Yes:

    API

    'API Docs' linked in navigation

  • No:

    SMTP API

    FAQ 'Does Positive User include SMTP or API-based transactional email sending?' — 'Not as part of the core product' (referred to Sarbacane Sendkit)

  • Not documented:

    Webhooksnot documented

  • Partial:

    SDKs / client librariespartial

    'Mobile SDK Docs' referenced — mobile SDK only; server-side libraries not stated

  • Yes:

    Public API docs

    Public API Docs linked from site

Marketing platform7 of 7 documented
  • Yes:

    CRM

    Positioned as 'CRM and marketing automation platform'

  • Yes:

    Signup forms

    'Turn website visitors into subscribers instantly' with 'sign-up forms and pop-ups'

  • Yes:

    Popups

    'Pop-ups to capture leads automatically' + Smart pop-ups

  • Yes:

    Landing pages

    'Landing Pages' in features navigation

  • Yes:

    Chatbots

    'Live Chat & Chatbot' channel

  • Yes:

    SMS

    'SMS Marketing' feature channel

  • Yes:

    Other channels

    WhatsApp, Web Push, Mobile Push, Mobile Wallet ('loyalty passes')

E-commerce5 of 5 documented
  • Yes:

    Store integrations

    PrestaShop module ('talks natively to your store'), Magento sync, BigCommerce via Script Manager, Shopify via Zapier

  • Partial:

    Cart recoverypartial

    Conversion workflows incl. 'smart product replenishment reminder'; classic abandoned-cart flow not named

  • Partial:

    E-commerce automationpartial

    Replenishment/conversion workflow use cases; dedicated ecommerce automation suite not documented

  • Yes:

    Purchase tracking

    Magento: 'build customer profiles from purchase data'; Shopify via Zapier triggers campaigns 'based on purchases, refunds, and fulfillment updates'; segmentation filters by 'purchase history'

  • Yes:

    Product recommendations

    'AI-powered product recommendations'

Features checked 10 September 2026 · from vendor documentation and official feature pages.

AI & agent readiness · checked 2026-09-10

Positive User and AI agents

14/100Basic
  • MCP server
    No MCP server found.
    0/45
  • Official agent skills
    None found.
    0/10
  • AI assistant apps
    No listing in Claude, ChatGPT or other assistant directories found.
    0/20
  • AI-friendly docs
    llms.txt
    5/15
  • Built-in AI features
    AI subject lines, AI content optimization, AI campaign recommendations, AI email generation (partial), AI segmentation (partial), AI agent / assistant (partial)
    9/10

Scored 0–100 from public evidence: an official MCP server weighs most (40, +5 when hosted), then official agent skills, AI assistant apps, AI-friendly docs and built-in AI features. "Not found" means we couldn't locate it on Positive User's public pages or the official MCP registry, not that it can't exist. This is context, never part of the Deliverability Score.

Captured from the vendor website

Positive User in screenshots

Sarbacane (Positive User) website: homepage hero section

Sarbacane homepage, August 2026 — sarbacane.com now redirects to user.com/fr after the Positive User rebrand

Source: vendor website · 21 August 2026

Sarbacane (Positive User) website: product/features section

Positive User page section on the Positive group offering

Source: vendor website · 21 August 2026

Independent review platforms — shown as context; never part of our measured Deliverability Score

What users say

Trustpilot

4.8/5

343 reviews

Checked 21 August 2026

G2

3.8/5

4 reviews

Checked 10 September 2026

Capterra

4.5/5

31 reviews

Checked 21 August 2026

Weighted average 4.7/5 across 378 reviews.Limited review base

Trustpilot counts for half of the average: it is an open platform where businesses can't remove negative reviews. G2 and Capterra share the other half, and a platform with fewer than 100 reviews counts proportionally less.

Same primary category, from our catalog

Alternatives to Positive User

Campaign Monitor

Email marketing platform operating as Campaign Monitor by Marigold; domain unchanged under its current owner.

View profile →

MailUp

Italian-anchor email marketing platform with SMTP sending, owned by TeamSystem S.p.A.

View profile →

CleverReach

DACH-anchor email marketing platform from CleverReach GmbH & Co. KG; nearly all measured demand is European.

View profile →

Selected by catalog rule — same primary category, same depth tier first, then catalog demand order. Never hand-picked.

Generated from our datasets — every value verified and dated

Frequently asked questions

What is Positive User?

Positive User is an email marketing service in the InboxRatio catalog. Its regional focus is Europe.

Does Positive User document its deliverability capabilities?

Positive User documents 12 of the 17 deliverability capabilities we audit every vendor for (authentication help, IP management, list hygiene, reputation tooling). This audits what the vendor documents — it is separate from our measured Deliverability Score, and undocumented items are themselves a signal. How we read vendor claims.

What do users say about Positive User?

Across 378 reviews on Trustpilot, G2 and Capterra, Positive User averages 4.7/5, with Trustpilot counting for half of the average. User ratings are shown as context only — never part of our measured Deliverability Score.

Has Positive User's deliverability been tested by InboxRatio?

Yes — Positive User was measured in our seed-list deliverability test on 5 September 2026. Results publish to the email deliverability ranking; the full protocol is documented in our methodology. How we test.

What are the main Positive User alternatives?

From our catalog, the closest alternatives are Campaign Monitor, MailUp and CleverReach — services sharing Positive User's primary category (email marketing), selected by a neutral catalog rule, never hand-picked.