Category · 35 services

Email Marketing Software (2026)

Email marketing software builds, sends and reports on bulk campaigns and newsletters to opted-in subscriber lists, with audience management, templates, segmentation and automated sequences in one platform. 35 services are listed, each linked to its profile and, where they exist, its pricing and API pages.

Services listed: 35
Deliverability-tested: 22
With user ratings: 34
Marketing + transactional: 7

Computed from our datasets · InboxRatio Editorial

This page compares 35 email marketing platforms from the InboxRatio catalog, listed with measured deliverability first and catalog demand order after that. 22 of them have a measured deliverability score from our own seed-list inbox placement tests; the other 13 show “Not yet tested” until their test cycle completes. By price level, 2 are budget ($), 9 SMB ($$) and 4 mid-market ($$$); 20 have no level assigned yet. 7 also send transactional or SMTP email from the same platform, flagged “Marketing + transactional” in the table. 34 of the 35 have user ratings collected from Trustpilot, G2 and Capterra, with Trustpilot counting for half; ratings are context and never feed the deliverability score. Counts, scores and order are computed from the same datasets as each service profile, so this page updates as new test cycles and data checks land. Plan-by-plan prices sit on the linked pricing pages.

Measured deliverability first · then catalog order

Email Marketing Software compared

Service	Price level	Deliverability	User rating	Also covers	Details
ActiveCampaign	$$$ Mid-market	94/100Excellent	3.6	—	Pricing · API
Constant Contact	$$ SMB	92/100Excellent	4.1	—	Pricing · API
SendPulse	$$ SMB	91/100Excellent	4.5	Marketing + transactional	Pricing · API
Moosend	—	91/100Excellent	3.8	—	—
GetResponse	$$ SMB	87/100Good	4.3	—	Pricing · API
CleverReach	—	87/100Good	3.9	—	—
Mailchimp	$$$ Mid-market	85/100Good	3.5	—	Pricing · API
Klaviyo	$$$ Mid-market	85/100Good	3.2	—	Pricing · API
MailerLite	$ Budget	85/100Good	4.4	—	Pricing · API
Kit	$$ SMB	85/100Good	4.3	—	Pricing · API
Brevo	$$ SMB	83/100Good	4.3	Marketing + transactional	Pricing · API
Mailjet	$$ SMB	83/100Good	4.0	Marketing + transactional	Pricing · API
Campaign Monitor	—	80/100Good	3.5	—	—
Dotdigital	—	79/100Good	4.5	—	—
Zoho Campaigns	$ Budget	78/100Good	4.3	—	Pricing · API
MailUp	—	78/100Good	2.6	Marketing + transactional	API
SendGrid	$$ SMB	77/100Good	2.6	Marketing + transactional	Pricing · API
AWeber	—	77/100Good	4.3	—	—
beehiiv	$$$ Mid-market	76/100Good	4.0	—	Pricing · API
Positive User	—	76/100Good	4.7	—	—
Omnisend	$$ SMB	69/100Fair	4.5	—	Pricing · API
Mailrelay	—	68/100Fair	4.0	Marketing + transactional	API
Acumbamail	—	Not yet tested	4.5	—	—
EmailOctopus	—	Not yet tested	4.7	—	—
Benchmark Email	—	Not yet tested	4.2	—	—
Elastic Email	$$ SMB	Not yet tested	4.1	Marketing + transactional	Pricing · API
Encharge	—	Not yet tested	4.7	—	—
E-goi	—	Not yet tested	4.8	—	—
Dinamize	—	Not yet tested	—	—	—
Loops	—	Not yet tested	4.0	—	—
Nitronews	—	Not yet tested	5.0	—	—
EnvíaloSimple	—	Not yet tested	3.5	—	—
Sender	—	Not yet tested	4.8	—	—
Doppler	—	Not yet tested	4.5	—	—
Drip	—	Not yet tested	4.4	—	—

Deliverability = our measured score from seed-list inbox placement tests (“Not yet tested” until a cycle publishes). User rating = combined Trustpilot, G2 and Capterra rating with Trustpilot counting for half — context only, never part of the score. “Marketing + transactional” = also sends the other kind of email from one platform.

Service cards

All 35 email marketing platforms

ActiveCampaign$$$annual billing only
Email-first marketing platform with automation; its pricing page publishes annual-billed prices only.
Official MCPEmail Marketing Marketing Automation
Deliverability94/100Excellent
User rating3.6
Global
Constant Contact$$
US-focused email marketing platform — roughly four-fifths of its search demand comes from the United States.
Email Marketing
Deliverability92/100Excellent
User rating4.1
United States
SendPulse$$
Multi-channel marketing platform spanning email marketing, transactional SMTP sending, and other channels.
Official MCPMarketing + transactional Email Marketing Transactional Email SMTP Provider Omnichannel Marketing
Deliverability91/100Excellent
User rating4.5
Global
Moosend
Email marketing and automation platform, now a Constant Contact company; domain unchanged.
Email Marketing Marketing Automation
Deliverability91/100Excellent
User rating3.8
Global
GetResponse$$
Email marketing and automation platform with omnichannel features; pricing geo-served in EUR.
Official MCPEmail Marketing Marketing Automation Omnichannel Marketing
Deliverability87/100Good
User rating4.3
Global
CleverReach
DACH-anchor email marketing platform from CleverReach GmbH & Co. KG; nearly all measured demand is European.
Official MCPEmail Marketing
Deliverability87/100Good
User rating3.9
Europe
Mailchimp$$$
Email marketing platform with automation and e-commerce email, sold globally; owned by Intuit. The highest-demand service in our catalog.
Official MCPEmail Marketing Marketing Automation E-commerce Email
Deliverability85/100Good
User rating3.5
Global
Klaviyo$$$
E-commerce email platform with marketing and automation; the e-commerce demand anchor of our 44-service catalog.
Official MCPE-commerce Email Email Marketing Marketing Automation
Deliverability85/100Good
User rating3.2
Global
MailerLite$
Email marketing platform positioned at the budget-SMB end of the market, with substantial European search demand.
Official MCPEmail Marketing
Deliverability85/100Good
User rating4.4
Global
Kit$$
Creator-focused email marketing platform, formerly ConvertKit — convertkit.com now redirects permanently to kit.com.
Official MCPEmail Marketing
Deliverability85/100Good
User rating4.3
Global
Brevo$$
Email marketing plus transactional email and SMTP relay on one platform; the European demand anchor in our catalog.
Official MCPMarketing + transactional Email Marketing Transactional Email SMTP Provider
Deliverability83/100Good
User rating4.3
Global · Europe
Mailjet$$
Email marketing with transactional API and SMTP sending, owned by Sinch; most of its measured demand sits in Europe.
Official MCPMarketing + transactional Email Marketing Transactional Email SMTP Provider
Deliverability83/100Good
User rating4.0
Global
Campaign Monitor
Email marketing platform operating as Campaign Monitor by Marigold; domain unchanged under its current owner.
Email Marketing
Deliverability80/100Good
User rating3.5
Global
Dotdigital
UK-anchored email marketing and automation platform; email is the core channel of a broader cross-channel product.
Official MCPEmail Marketing Marketing Automation
Deliverability79/100Good
User rating4.5
Global · Europe
Zoho Campaigns$
The email marketing product inside the Zoho suite — the lowest captured paid price in our marketing category.
Email Marketing
Deliverability78/100Good
User rating4.3
Global
MailUp
Italian-anchor email marketing platform with SMTP sending, owned by TeamSystem S.p.A.
Marketing + transactional Email Marketing SMTP Provider
Deliverability78/100Good
User rating2.6
Europe
SendGrid$$
Transactional email API and SMTP service operated by Twilio, with a separate Marketing Campaigns product; the transactional demand anchor.
Marketing + transactional Transactional Email SMTP Provider Developer Email Infrastructure Email Marketing
Deliverability77/100Good
User rating2.6
Global
AWeber
Long-running independent email marketing platform in the SMB segment of our catalog.
Official MCPEmail Marketing
Deliverability77/100Good
User rating4.3
Global
beehiiv$$$
Newsletter publishing platform for creator-run email lists; free plan reaches 2,500 subscribers.
Official MCPEmail Marketing
Deliverability76/100Good
User rating4.0
Global
Positive User
French email marketing anchor rebranded in 2026 — sarbacane.com now redirects permanently to user.com under the Positive Group.
Email Marketing
Deliverability76/100Good
User rating4.7
Europe
Omnisend$$
E-commerce email and omnichannel marketing platform; every paid feature is included on all tiers, which differ by volume.
Official MCPE-commerce Email Email Marketing Omnichannel Marketing
Deliverability69/100Fair
User rating4.5
Global
Mailrelay
Spanish-anchor email marketing platform with SMTP sending and a measurable Latin American demand share.
Marketing + transactional Email Marketing SMTP Provider
Deliverability68/100Fair
User rating4.0
Europe · Latin America
Acumbamail
Spanish email and SMS marketing platform; a tier-3 catalog entry pending its first test cycle.
Email Marketing
DeliverabilityNot yet tested
User rating4.5
Europe
EmailOctopus
Email marketing platform in the long tail of our demand ranking; catalog entry ahead of its first test cycle.
Email Marketing
DeliverabilityNot yet tested
User rating4.7
Global
Benchmark Email
Email marketing platform operated by Polaris Software, LLC; a tier-3 catalog entry awaiting testing.
Email Marketing
DeliverabilityNot yet tested
User rating4.2
Global
Elastic Email$$
Email platform selling a transactional API and a marketing product separately; slated for both test protocol lines.
Official MCPMarketing + transactional Email Marketing Transactional Email
DeliverabilityNot yet tested
User rating4.1
Global
Encharge
Email and marketing automation platform in the tier-3 long tail of our catalog.
Email Marketing Marketing Automation
DeliverabilityNot yet tested
User rating4.7
Global
E-goi
Portuguese omnichannel marketing platform with email as its core channel and demand split across Portugal and Brazil.
Email Marketing Omnichannel Marketing
DeliverabilityNot yet tested
User rating4.8
Europe · Brazil
Dinamize
Brazilian marketing automation platform with email marketing as a core product.
Email Marketing Marketing Automation
DeliverabilityNot yet tested
User ratingNo ratings collected
Brazil
Loops
Email platform for SaaS teams; a newer brand whose measured demand figure is a floor.
Official MCPEmail Marketing
DeliverabilityNot yet tested
User rating4.0
Global
Nitronews
Brazilian email marketing platform in the tier-3 long tail of the catalog.
Email Marketing
DeliverabilityNot yet tested
User rating5.0
Brazil
EnvíaloSimple
Argentine email marketing platform, a DonWeb product, serving the Latin American market.
Official MCPEmail Marketing
DeliverabilityNot yet tested
User rating3.5
Latin America
Sender
Email marketing platform at sender.net; brand demand is hard to measure because the name is a generic word.
Official MCPEmail Marketing
DeliverabilityNot yet tested
User rating4.8
Global
Doppler
Latin American email marketing platform whose brand domain is fromdoppler.com.
Email Marketing
DeliverabilityNot yet tested
User rating4.5
Latin America
Drip
E-commerce email marketing and automation platform at drip.com; brand search demand has largely faded.
Official MCPE-commerce Email Email Marketing Marketing Automation
DeliverabilityNot yet tested
User rating4.4
Global

Generated from our datasets — every value verified and dated

Frequently asked questions

How many email marketing platforms have been deliverability-tested?

22 of the 35 have a published score from our own seed-list inbox placement tests. Highest measured so far: ActiveCampaign (94/100), Constant Contact (92/100) and SendPulse (91/100). The others show “Not yet tested” until their test cycle completes. Full deliverability ranking.

Which email marketing platforms have the highest user ratings?

Among those with at least 100 reviews: Sender (4.8/5 across 1,719 reviews), E-goi (4.8/5 across 228 reviews) and Positive User (4.7/5 across 378 reviews), on the combined Trustpilot, G2 and Capterra rating in which Trustpilot counts for half. User ratings are context from review platforms, not part of our measured deliverability score. All services by user rating.

Which email marketing platforms also handle transactional email?

SendPulse, Brevo, Mailjet, MailUp, SendGrid, Mailrelay and Elastic Email: 7 of the 35 send bulk campaigns and transactional or SMTP email from one platform.

How much do email marketing platforms cost?

Price levels run from budget ($) to enterprise ($$$$). Of the 35 listed here, 2 are budget ($), 9 SMB ($$) and 4 mid-market ($$$), and 20 have no level assigned yet. Plan prices by volume, from each vendor's official pricing page, are on the pricing hub. Email Marketing pricing.

How are the email marketing platforms on this page ordered?

Services with a published deliverability score come first, highest score first; the rest follow the catalog's demand order, which sorts services by search demand within each review tier. The order is computed by the same rule for every vendor and never hand-picked. Our methodology.