Catalog entry · InboxRatio Editorial
Brevo
Brevo combines an email marketing platform with transactional email and an SMTP relay, and it anchors European demand in our catalog — French-market search volume alone is the largest single share of its footprint. We confirmed brevo.com serves the platform's homepage directly in August 2026, and our test plan runs Brevo through both the marketing and the transactional protocol lines.
The free plan is capped at 300 emails per day. At the 1,000-contact / 10,000-email normalization volume, the cheapest covering paid tier is Starter at $17/month (captured at the 10,000-email step, 1,500 contacts included). Against that entry price, the tier covering automation, API access, and branding removal is Standard at $35/month — Starter's $12/month branding add-on (re-checked 20 August 2026) does not cure its missing automation. Pricing checked 19 August 2026. Because Brevo prices on email volume rather than list size, its curve is nearly flat by contact count: at 1,000 contacts the functional Standard tier is $35/month, while one $69/month Standard step covers 5,000, 10,000, and 50,000 contacts alike — making Brevo the cheapest functional tier in our capture at 50,000 contacts (multi-volume capture, 21 August 2026).
Deliverability: not yet tested. We publish placement numbers only after running our own seed-list cycle — the method is on the how we test page — and tested services appear in the email deliverability ranking.
From our pricing dataset
Pricing at a glance
| Tier | Monthly price | What's included |
|---|---|---|
| Free | $0/mo | 9,000 emails/mo |
| Starter | $17/mo | 1,500 contacts · 10,000 emails/mo |
| Standard | $35/mo | 1,500 contacts · 10,000 emails/mo |
| Professional | $499/mo | 150,000 emails/mo |
| Enterprise | Custom | — |
Functional tier
Standard at $35/mo is the cheapest Brevo tier with automation workflows, API access, and vendor-branding removal all included.
Pricing checked 19 August 2026 · monthly billing, prices as shown by the vendor.
From our feature dataset
Deliverability capabilities audit
The 17 deliverability capabilities we check every vendor for — authentication help, IP management, list hygiene, and reputation tooling. This audits what Brevo documents; it is separate from our tested deliverability ranking.
17 of 17 documented capabilities
- Yes:
SPF assistance
Domain authentication setup covers Brevo code, DKIM, DMARC; dedicated-IP setup includes SPF among 7 DNS records
- Yes:
DKIM setup
'Authenticate your domain with Brevo (Brevo code, DKIM, DMARC)' setup article
- Yes:
DMARC support
DMARC record setup + troubleshooting articles (incl. multiple-DMARC detection)
- Yes:
Dedicated IP
'Set up your dedicated IP in Brevo' (paid option); included on Enterprise plan
- Yes:
Shared IP pools
'Brevo uses two types of IPs... Shared IPs, and Dedicated IPs'; shared IPs are Brevo-managed ('don't submit a delisting request yourself, since the IP is managed by Brevo')
- Yes:
IP warming
Dedicated-IP warm-up documented (manual and automatic variants)
- Partial:
Automated warmuppartial
'Warm up your dedicated IP (automatic warm-up)' — available on the Professional plan; manual warm-up on legacy Free/Starter/Business
- Partial:
IP pools managementpartial
Admin accounts can assign dedicated IPs to sub-accounts/sub-organizations; customer-managed IP pools not stated
- Yes:
Bounce management
Soft/hard bounce classification; deferred emails retried 'over the next 36 hours'; '5 consecutive campaign soft bounces → address blocklisted'; per-contact bounce error messages exposed
- Yes:
Suppression lists
Blocklisted contacts (unsubscriptions, complaints, hard bounces) 'cannot be contacted through the channel they're blocklisted from'; bulk import of blocklists supported
- Yes:
Complaint management
Spam complaints are a blocklist category — complaining contacts auto-excluded from future sends ('View your blocklisted contacts (unsubscriptions, complaints, hard bounces)')
- Partial:
Feedback loop handlingpartial
FBL documented but registration is sender-side for dedicated IPs: Microsoft JMRP described as 'complaint feedback loop for dedicated IP senders'; Yahoo CFL enrollment guidance provided; shared-IP complaint handling by Brevo
- Yes:
Reputation monitoring
Deliverability center monitors a deliverability score in real time 'and flags any issues that need your attention'
- Partial:
Blacklist monitoringpartial
Shared-IP blocklistings investigated/delisted by Brevo (contact support; 'the IP is managed by Brevo'); no customer-facing blocklist monitoring tool documented
- Yes:
Deliverability analytics
Deliverability center real-time deliverability score/performance view; campaign reports break out delivered vs soft/hard bounces with server error messages
- Partial:
Deliverability consultingpartial
Via partner network, not in-house: 'Work with a Brevo Certified Expert to get your domain set up, authenticated'; agency-partner matching offered in help center
- Yes:
Domain authentication guidance
Dedicated 'Deliverability' help-center section + domain authentication FAQ
Items marked — are not documented by the vendor. In this category, silence is itself a signal. How we read vendor claims: methodology.
From our feature dataset
Brevo feature matrix
What the vendor documents, category by category. ◐ marks tier-gated or limited capabilities; — means the vendor does not document it.
Email6 of 6 documented
- Yes:
Marketing campaigns
Core email marketing product (plan email volumes on all tiers)
- Yes:
Transactional email
Messaging API: 'Send transactional emails, SMS, and WhatsApp messages'
- Yes:
SMTP relay
API/SMTP/webhooks included on all plans per pricing-page FAQ
- Yes:
Bulk sending
Volume-based plans (300/day Free cap up to 1M+)
- Yes:
Email templates
'Build from scratch with the drag and drop editor or choose a ready-made template'
- Yes:
Drag-and-drop editor
'Build from scratch with the drag and drop editor' — no design skills needed
Automation6 of 6 documented
- Partial:
Email sequencespartial
DRIFT-CORRECTED 2026-08-21: automation page states 'Enjoy marketing automation for up to 2,000 contacts on the free plan' — so Free is capped at 2k automation contacts, not excluded; full automation Standard+ per pricing page
- Partial:
Drip campaignspartial
Automation workflows Standard+ (unlimited multi-step workflows on Standard)
- Yes:
Event-based automation
'tracking custom events' via unified API; automation triggers on events (Standard+)
- Partial:
Behavioral automationpartial
Behavior-triggered workflows within Standard+ marketing automation
- Partial:
Workflow builderpartial
Unlimited multi-step workflows on Standard+; none on Free/Starter
- Yes:
Conditional logic
'Add a conditional split to an automation based on contact details and behavior' — If/Else conditions + A/B percentage splits in the workflow editor
AI6 of 6 documented
- Yes:
AI email generation
'Boost your efficiency with AI-generated subject lines and email content'; Aura AI Marketing Agent generates/refines copy
- Yes:
AI subject lines
'AI-generated subject lines and email content'
- Yes:
AI content optimization
'Predictive sending AI optimizes the send time for individual recipients'; AI agent 'send messages at the optimal time'
- Partial:
AI segmentationpartial
'AI segmentation' listed on Professional plan
- Yes:
AI campaign recommendations
AI Marketing Agent 'deliver[s] dynamic product recommendations'
- Yes:
AI agent / assistant
'Brevo AI Agents' (Aura): Marketing Agent, Sales Assistant, Conversations Agent — 'don't just analyze—they execute'; plus Brevo MCP Server for external AI assistants
Personalization4 of 4 documented
- Yes:
Segmentation
'managing contacts... syncing eCommerce data' + 'segmenting audiences for campaigns' via API/platform
- Yes:
Dynamic content
'Personalize your messages with dynamic content (Brevo Template Language)' + dynamic content block with data feeds/automation data in the drag-drop editor
- Yes:
Personalization variables
'Personalize your emails with contact attributes' (marketing) + 'Customize your transactional templates with customer names, prices and products'
- Partial:
Behavioral targetingpartial
Custom event tracking feeds segmentation/automation
Analytics4 of 4 documented
- Partial:
Opens & clickspartial
Real-time email event notifications (opens/clicks) via webhooks; UI reporting not verifiable today
- Yes:
Conversion tracking
'Set up conversions to measure your marketing ROI' — Analytics > Conversions; new multi-channel conversion engine (email/SMS/WhatsApp/automation)
- Yes:
Campaign reporting
'Analyze the results with detailed statistics — track how each email performs'
- Yes:
Deliverability analytics
Deliverability center: 'real-time view of your account's deliverability performance and flags any issues' + deliverability score
Developer features5 of 5 documented
- Yes:
API
'A unified REST API for sending messages across email, SMS, and WhatsApp'; all plans incl Free
- Yes:
SMTP API
SMTP on all plans per pricing-page FAQ
- Yes:
Webhooks
'Receive real-time event notifications for email, SMS, marketing, and payment activity'
- Yes:
SDKs / client libraries
Node.js (@getbrevo/brevo), Python (brevo-python), PHP (getbrevo/brevo-php)
- Yes:
Public API docs
Public developer portal
Marketing platform7 of 7 documented
- Yes:
CRM
DRIFT-UPGRADED 2026-08-21: full Sales product confirmed — 'Sales pipelines... track deals at every stage', sales automation, shared inbox, phone, sales reports
- Yes:
Signup forms
'Forms — grow your email list and manage information requests with easy-to-embed custom forms'
- Yes:
Popups
'Create a pop-up sign-up form in Brevo' + separate pop-up campaigns product (Push & Pop-up)
- Yes:
Landing pages
'Landing pages — drive traffic and generate leads with expertly crafted templates, or build your own'
- Yes:
Chatbots
'Chatbot — let our bot do the talking for you and automate replies to frequent questions' (Conversations)
- Yes:
SMS
SMS sending via unified messaging API
- Yes:
Other channels
WhatsApp messaging via unified API
E-commerce5 of 5 documented
- Partial:
Store integrationspartial
'syncing eCommerce data' via API; store app integrations not verifiable today
- Yes:
Cart recovery
'send automated emails to customers who leave items in their cart without completing the purchase' — abandoned cart workflows
- Yes:
E-commerce automation
Abandoned cart, welcome, birthday/anniversary premade workflows; 'Ecommerce & retail: recover abandoned carts, personalize product recommendations and boost loyalty'
- Partial:
Purchase trackingpartial
Ecommerce data sync + payment activity events
- Yes:
Product recommendations
'Share special offers, personalized product recommendations, and more' (automation) + AI agent dynamic product recommendations
Features checked 21 August 2026 · from vendor documentation and official feature pages.
Captured from the vendor website
Brevo in screenshots
Brevo homepage, August 2026
Source: vendor website · 21 August 2026
Homepage "Accelerate with AI" section with product-recommendation campaign UI
Source: vendor website · 21 August 2026
Independent review platforms — shown as context; never part of our measured Deliverability Score
What users say
Capterra
4.6/5
3,512 reviews
Checked 21 August 2026
Trustpilot
4.0/5
7,181 reviews
Checked 21 August 2026
Weighted average 4.2/5 across 10,693 reviews.Large review base
Shown as independent context — never part of our measured Deliverability Score
What others say about deliverability
In its 2026/7 test round (10,826 emails), Brevo landed only 71.98% in the inbox with 24.49% in spam and 3.53% lost, ranking 23rd of the tested providers (score 88/100) — middle-to-lower tier vs leaders like SendPulse at 79.94% inbox.
Deliverability-tool vendor's guide arguing Brevo 'stops monitoring at delivery, not inbox arrival' — delivery does not guarantee inbox placement — and that Brevo's shared IPs keep senders near the network average while dedicated IPs need a 4-6-week warmup to avoid spam filtering.
Independent B2B benchmark (Nov 2025) measures Brevo at 24.93% inbox placement in Q1 2025, down 5.47 pp year-over-year — the lowest of the six ESPs it tracked.
Competitor-vendor analysis compiling 8+ years of test history: Brevo's inbox placement swung from 96% (2021) down to ~68% (2023) and back to 89.1% (June 2025), with a Gmail inbox rate of only 72.1% — 'nearly 1 in 4 emails land in spam' for Gmail users.
Same primary category, from our catalog
Alternatives to Brevo
Mailchimp
$$$Email marketing platform with automation and e-commerce email, sold globally; owned by Intuit. The highest-demand service in our catalog.
View profile →
Constant Contact
$$US-focused email marketing platform — roughly four-fifths of its search demand comes from the United States.
View profile →
Klaviyo
$$$E-commerce email platform with marketing and automation; the e-commerce demand anchor of our 44-service catalog.
View profile →
Selected by catalog rule — same primary category, same depth tier first, then catalog demand order. Never hand-picked.
Generated from our datasets — every value verified and dated
Frequently asked questions
What is Brevo?
Brevo is an email marketing service in the InboxRatio catalog, also covering transactional email and smtp provider. Its regional focus is Global and Europe.
How much does Brevo cost?
Paid Brevo plans start at $17/mo (Starter tier), prices as shown by the vendor, last checked 19 August 2026. The cheapest tier with automation, API access and branding removal all included is Standard at $35/mo.
Does Brevo document its deliverability capabilities?
Brevo documents 17 of the 17 deliverability capabilities we audit every vendor for (authentication help, IP management, list hygiene, reputation tooling). This audits what the vendor documents — it is separate from our measured Deliverability Score, and undocumented items are themselves a signal. How we read vendor claims.
What do users say about Brevo?
Across 10,693 reviews on Capterra and Trustpilot, Brevo averages 4.2/5 (review-count-weighted). User ratings are shown as context only — never part of our measured Deliverability Score.
Has Brevo's deliverability been tested by InboxRatio?
Not yet — Brevo is in the queue for Cycle 0, our first seed-list test cycle across the whole catalog. We publish measured inbox-placement results only after a completed cycle, so this profile carries no Deliverability Score until then. How we test.
What are the main Brevo alternatives?
From our catalog, the closest alternatives are Mailchimp, Constant Contact and Klaviyo — services sharing Brevo's primary category (email marketing), selected by a neutral catalog rule, never hand-picked.