Category · 9 services

Marketing Automation Platforms (2026)

Marketing automation platforms trigger emails and other messages from subscriber behaviour (sign-ups, site visits, purchases, inactivity) using visual workflows, scoring and segmentation instead of one-off manual sends. 9 services are listed, each linked to its profile and, where they exist, its pricing and API pages.

Services listed: 9
Deliverability-tested: 6
With user ratings: 8
Marketing + transactional: 0

Computed from our datasets · InboxRatio Editorial

This page compares 9 marketing automation platforms from the InboxRatio catalog, listed with measured deliverability first and catalog demand order after that. 6 of them have a measured deliverability score from our own seed-list inbox placement tests; the other 3 show “Not yet tested” until their test cycle completes. By price level, 1 is SMB ($$) and 3 mid-market ($$$); 5 have no level assigned yet. None of them is also catalogued as sending transactional or SMTP email from the same platform. 8 of the 9 have user ratings collected from Trustpilot, G2 and Capterra, with Trustpilot counting for half; ratings are context and never feed the deliverability score. Counts, scores and order are computed from the same datasets as each service profile, so this page updates as new test cycles and data checks land. Plan-by-plan prices sit on the linked pricing pages.

Measured deliverability first · then catalog order

Marketing Automation Platforms compared

Service	Price level	Deliverability	User rating	Also covers	Details
ActiveCampaign	$$$ Mid-market	94/100Excellent	3.6	—	Pricing · API
Moosend	—	91/100Excellent	3.8	—	—
GetResponse	$$ SMB	87/100Good	4.3	—	Pricing · API
Mailchimp	$$$ Mid-market	85/100Good	3.5	—	Pricing · API
Klaviyo	$$$ Mid-market	85/100Good	3.2	—	Pricing · API
Dotdigital	—	79/100Good	4.5	—	—
Encharge	—	Not yet tested	4.7	—	—
Dinamize	—	Not yet tested	—	—	—
Drip	—	Not yet tested	4.4	—	—

Deliverability = our measured score from seed-list inbox placement tests (“Not yet tested” until a cycle publishes). User rating = combined Trustpilot, G2 and Capterra rating with Trustpilot counting for half — context only, never part of the score. “Marketing + transactional” = also sends the other kind of email from one platform.

Service cards

All 9 marketing automation platforms

ActiveCampaign$$$annual billing only
Email-first marketing platform with automation; its pricing page publishes annual-billed prices only.
Official MCPEmail Marketing Marketing Automation
Deliverability94/100Excellent
User rating3.6
Global
Moosend
Email marketing and automation platform, now a Constant Contact company; domain unchanged.
Email Marketing Marketing Automation
Deliverability91/100Excellent
User rating3.8
Global
GetResponse$$
Email marketing and automation platform with omnichannel features; pricing geo-served in EUR.
Official MCPEmail Marketing Marketing Automation Omnichannel Marketing
Deliverability87/100Good
User rating4.3
Global
Mailchimp$$$
Email marketing platform with automation and e-commerce email, sold globally; owned by Intuit. The highest-demand service in our catalog.
Official MCPEmail Marketing Marketing Automation E-commerce Email
Deliverability85/100Good
User rating3.5
Global
Klaviyo$$$
E-commerce email platform with marketing and automation; the e-commerce demand anchor of our 44-service catalog.
Official MCPE-commerce Email Email Marketing Marketing Automation
Deliverability85/100Good
User rating3.2
Global
Dotdigital
UK-anchored email marketing and automation platform; email is the core channel of a broader cross-channel product.
Official MCPEmail Marketing Marketing Automation
Deliverability79/100Good
User rating4.5
Global · Europe
Encharge
Email and marketing automation platform in the tier-3 long tail of our catalog.
Email Marketing Marketing Automation
DeliverabilityNot yet tested
User rating4.7
Global
Dinamize
Brazilian marketing automation platform with email marketing as a core product.
Email Marketing Marketing Automation
DeliverabilityNot yet tested
User ratingNo ratings collected
Brazil
Drip
E-commerce email marketing and automation platform at drip.com; brand search demand has largely faded.
Official MCPE-commerce Email Email Marketing Marketing Automation
DeliverabilityNot yet tested
User rating4.4
Global

Generated from our datasets — every value verified and dated

Frequently asked questions

How many marketing automation platforms have been deliverability-tested?

6 of the 9 have a published score from our own seed-list inbox placement tests. Highest measured so far: ActiveCampaign (94/100), Moosend (91/100) and GetResponse (87/100). The others show “Not yet tested” until their test cycle completes. Full deliverability ranking.

Which marketing automation platforms have the highest user ratings?

Encharge (4.7/5 across 937 reviews), Dotdigital (4.5/5 across 2,199 reviews) and Drip (4.4/5 across 671 reviews), on the combined Trustpilot, G2 and Capterra rating in which Trustpilot counts for half. User ratings are context from review platforms, not part of our measured deliverability score. All services by user rating.

Which marketing automation platforms also handle transactional email?

None of the 9 marketing automation platforms listed here is also catalogued for transactional email from the same platform.

How much do marketing automation platforms cost?

Price levels run from budget ($) to enterprise ($$$$). Of the 9 listed here, 1 is SMB ($$) and 3 mid-market ($$$), and 5 have no level assigned yet. Plan prices by volume, from each vendor's official pricing page, are on the pricing hub. Email Marketing pricing.

How are the marketing automation platforms on this page ordered?

Services with a published deliverability score come first, highest score first; the rest follow the catalog's demand order, which sorts services by search demand within each review tier. The order is computed by the same rule for every vendor and never hand-picked. Our methodology.