Pricing · InboxRatio Editorial
Klaviyo pricing (2026)
Prices on this page come from Klaviyo's official pricing page, checked 21 August 2026: www.klaviyo.com/pricing. Monthly billing, prices exactly as shown by the vendor, captured and dated by InboxRatio Editorial.
Summary — generated from our pricing datasets
Klaviyo's pricing page lists 2 email marketing plans, including a free plan (250 contacts · 500 emails/mo). The cheapest paid plan is Email at $30/mo. At 1,000 contacts, Email at $30/mo is both the cheapest covering plan and the functional tier, the cheapest one with automation workflows, API access and vendor-branding removal. At 50,000 contacts, the functional price is $720/mo on Email. Averaged across our 4-point volume ladder, those functional prices sit at percentile 77.1 among the 13 email marketing services we price (0 = cheapest), which places Klaviyo in the Mid-market price band. No overage or dedicated-IP price appears among the captured tiers. Every price is as shown by Klaviyo, captured with the monthly billing toggle active and promotions excluded, and was last checked on 21 August 2026.
From Klaviyo's official pricing page
Klaviyo email marketing plans
| Tier | Monthly price | Annual-billed | What's included | Overage /1k |
|---|---|---|---|---|
| Free | $0/mo | — | 250 contacts · 500 emails/mo | — |
| $30/mo | — | 1,000 contacts · 10,000 emails/mo | — |
Checked 21 August 2026 on Klaviyo's official pricing page · monthly billing toggle active, promotions excluded, currency as shown. “—” = not published on the captured tier.
Entry tier vs functional tier
Entry tier
$30/mo
Email — the cheapest paid plan on the page.
Functional tier at 1,000 contacts
$30/mo
Email — the cheapest tier with automation workflows, API access and vendor-branding removal.
From our pricing-by-volume dataset
What Klaviyo costs by contact count
| Volume | Cheapest covering plan | Functional tier | Checked |
|---|---|---|---|
| 1,000 contacts | $30/mo | $30/mo(Email) | 19 August 2026 |
| 5,000 contacts | $100/mo | $100/mo(Email) | 21 August 2026 |
| 10,000 contacts | $150/mo | $150/mo(Email) | 21 August 2026 |
| 50,000 contacts | $720/mo | $720/mo(Email) | 21 August 2026 |
Monthly billing, prices as shown. Where Klaviyo has no exact step at a volume, the nearest covering step was captured. Functional tier = the cheapest tier with automation workflows, API access and vendor-branding removal.
Free plan, trial and extras
- Free plan
- Yes — Free: 250 contacts · 500 emails/mo
- Overage
- No public overage price captured
- Dedicated IP
- No public dedicated-IP price captured
What each tier unlocks
| Tier | API access | Automation | Branding removal |
|---|---|---|---|
| Free | yes | not stated | no |
| yes | yes | yes |
Per-tier clauses as recorded in our pricing dataset (checked 21 August 2026); “limited” = capped or partial, “not stated” = not documented by the vendor.
How Klaviyo pricing compares
$$$ Mid-market price band in email marketing — average functional-price percentile 77.1 across 4 volumes, among the 13 services we price (0 = cheapest).
- 1,000 contacts: tied #6–7 of 13
- 5,000 contacts: tied #10–11 of 13
- 10,000 contacts: #11 of 13
- 50,000 contacts: #13 of 13
From our feature matrix — documented by the vendor
Headline features
- Marketing campaignsCore email marketing product
- Transactional emailNot stated on fetched features page
- SMTP relayNot stated on fetched pages
- Workflow builderDrag-and-drop flow builder
- APIKlaviyo APIs; API available on all plans
- WebhooksFlow webhooks (flow action with custom payload) + system webhooks; Webhooks API access: 'Only Advanced KDP customers and Klaviyo app partners'; 'maximum of 10 webhooks' per account
- Dedicated IPOnly for qualifying high-volume accounts via Customer Success Manager
- SMSSMS marketing product
Features checked 10 September 2026. ✓ documented · ◐ limited or plan-gated · × documented as absent · — not documented.
Generated from our datasets — every value verified and dated
Frequently asked questions
How much does Klaviyo cost?
Paid Klaviyo email marketing plans start at $30/mo (Email), according to Klaviyo's official pricing page as checked on 21 August 2026. At 1,000 contacts, the functional tier is Email at $30/mo.
Is there a free Klaviyo plan?
Yes. Klaviyo's pricing page lists 2 email marketing plans, including a free plan (250 contacts · 500 emails/mo). Checked 21 August 2026.
What does Klaviyo cost at 10,000 contacts?
At 10,000 contacts, Klaviyo's Email tier costs $150/mo; it is both the cheapest covering plan and the functional tier (prices as shown, checked 21 August 2026).
What does Klaviyo's functional tier include?
At 1,000 contacts, Email ($30/mo) is the cheapest Klaviyo tier with automation workflows, API access and vendor-branding removal. We compare email marketing services on this functional tier rather than on the headline entry price. Email Marketing pricing compared.
When was Klaviyo pricing last checked?
On 21 August 2026, from Klaviyo's official pricing page (https://www.klaviyo.com/pricing). Every price on this page carries its capture date.