Pricing · InboxRatio Editorial
ActiveCampaign pricing (2026)
Prices on this page come from ActiveCampaign's official pricing page, checked 21 August 2026: www.activecampaign.com/pricing. Monthly billing, prices exactly as shown by the vendor, captured and dated by InboxRatio Editorial.
Summary — generated from our pricing datasets
ActiveCampaign's pricing page lists 4 email marketing plans, with no free plan but a 14-day free trial. The cheapest paid plan is Starter at $15/mo (annual billing only). At 1,000 contacts, the cheapest covering plan costs $15/mo, while the functional tier — the cheapest one with automation workflows, API access and vendor-branding removal — is Plus at $49/mo. At 50,000 contacts, the functional price is $609/mo on Plus. Averaged across our 4-point volume ladder, those functional prices sit at percentile 89.6 among the 13 email marketing services we price (0 = cheapest), which places ActiveCampaign in the Mid-market price band. No overage or dedicated-IP price appears among the captured tiers. Every price is as shown by ActiveCampaign, whose pricing page publishes annual-billed prices only; promotions are excluded, and prices were last checked on 21 August 2026.
From ActiveCampaign's official pricing page
ActiveCampaign email marketing plans
| Tier | Monthly price | Annual-billed | What's included | Overage /1k |
|---|---|---|---|---|
| Starter | $15/mo annual-billed | — | 1,000 contacts · 10,000 emails/mo | — |
| Plus | $49/mo annual-billed | — | 1,000 contacts · 10,000 emails/mo | — |
| Pro | $79/mo annual-billed | — | 1,000 contacts · 12,000 emails/mo | — |
| Enterprise | $145/mo annual-billed | — | 1,000 contacts · 15,000 emails/mo | — |
Checked 21 August 2026 on ActiveCampaign's official pricing page · monthly billing toggle active, promotions excluded, currency as shown. “—” = not published on the captured tier.
Entry tier vs functional tier
Entry tier
$15/mo
Starter — the cheapest paid plan on the page (annual billing only).
Functional tier at 1,000 contacts
$49/mo
Plus — the cheapest tier with automation workflows, API access and vendor-branding removal.
From our pricing-by-volume dataset
What ActiveCampaign costs by contact count
| Volume | Cheapest covering plan | Functional tier | Checked |
|---|---|---|---|
| 1,000 contacts | $15/mo | $49/mo(Plus) | 19 August 2026 |
| 5,000 contacts | $79/mo | $145/mo(Plus) | 21 August 2026 |
| 10,000 contacts | $149/mo | $189/mo(Plus) | 21 August 2026 |
| 50,000 contacts | $609/mo | $609/mo(Plus) | 21 August 2026 |
Annual billing only — ActiveCampaign's pricing page publishes annual-billed prices, shown per month. Where ActiveCampaign has no exact step at a volume, the nearest covering step was captured. Functional tier = the cheapest tier with automation workflows, API access and vendor-branding removal.
Free plan, trial and extras
- Free plan
- No perpetual free plan listed
- Free trial
- 14 days (as stated on the pricing page)
- Overage
- No public overage price captured
- Dedicated IP
- No public dedicated-IP price captured
What each tier unlocks
| Tier | API access | Automation | Branding removal |
|---|---|---|---|
| Starter | yes | limited | yes |
| Plus | yes | yes | yes |
| Pro | yes | yes | yes |
| Enterprise | yes | yes | yes |
Per-tier clauses as recorded in our pricing dataset (checked 21 August 2026); “limited” = capped or partial, “not stated” = not documented by the vendor.
How ActiveCampaign pricing compares
$$$ Mid-market price band in email marketing — average functional-price percentile 89.6 across 4 volumes, among the 13 services we price (0 = cheapest).
- 1,000 contacts: #11 of 13
- 5,000 contacts: #12 of 13
- 10,000 contacts: #12 of 13
- 50,000 contacts: #12 of 13
From our feature matrix — documented by the vendor
Headline features
- Marketing campaigns'Email Marketing: 94.2% deliverability rate, rated #1'
- Transactional email'Transactional Email: Powered by Postmark' (add-on product)
- SMTP relayVia Postmark ('Made with love at ActiveCampaign'), which supports SMTP and API but runs as a separate account/pricing from the marketing platform
- Workflow builderAutomation builder (5-action cap on Starter)
- APIAPI on all plans — 'Getting started with the API' tagged Starter/Plus/Pro/Enterprise, needs only a valid account
- Webhooks'Webhooks provide the ability to receive real-time data updates about your contact & campaign activity' — 30+ event types; triggered by contact, user, system or API
- Dedicated IP'pre-warmed dedicated IPs' for high-volume senders; dedicated help article on using/maintaining one
- SMS'SMS Marketing: 98% open rates'
Features checked 10 September 2026. ✓ documented · ◐ limited or plan-gated · × documented as absent · — not documented.
Generated from our datasets — every value verified and dated
Frequently asked questions
How much does ActiveCampaign cost?
Paid ActiveCampaign email marketing plans start at $15/mo (Starter, annual billing only), according to ActiveCampaign's official pricing page as checked on 21 August 2026. At 1,000 contacts, the functional tier is Plus at $49/mo.
Is there a free ActiveCampaign plan?
No. ActiveCampaign's pricing page lists no perpetual free plan; it states a 14-day free trial. Checked 21 August 2026.
What does ActiveCampaign cost at 10,000 contacts?
At 10,000 contacts, the cheapest ActiveCampaign plan covering that volume costs $149/mo and the functional tier, Plus, costs $189/mo (prices as shown, checked 21 August 2026).
What does ActiveCampaign's functional tier include?
At 1,000 contacts, Plus ($49/mo) is the cheapest ActiveCampaign tier with automation workflows, API access and vendor-branding removal. We compare email marketing services on this functional tier rather than on the headline entry price. Email Marketing pricing compared.
When was ActiveCampaign pricing last checked?
On 21 August 2026, from ActiveCampaign's official pricing page (https://www.activecampaign.com/pricing). Every price on this page carries its capture date.