Catalog entry · InboxRatio Editorial

Moosend: User reviews & features

Moosend is an email marketing and marketing automation platform. Its own site footer notes that it is "now a Constant Contact company", with the moosend.com domain unchanged — both confirmed at source in August 2026. Constant Contact itself is listed separately in this catalog, so the two entries share an owner but are distinct products with separate demand, pricing, and (eventually) separate test results. Moosend's pricing at our normalization volume has not yet been captured; no price level is assigned until that cycle runs.

Measured · September 2026

Our deliverability test

91/100Excellent deliverability

Placement

Inbox94.7%
Tabs (Promotions / Updates)1.6%
Spam0.6%
Missing2.9%
Bounced0.2%

By mailbox provider

Gmail95/100
Outlook96/100
Yahoo93/100

From our feature dataset

Deliverability capabilities audit

The 17 deliverability capabilities we check every vendor for — authentication help, IP management, list hygiene, and reputation tooling. This audits what Moosend documents; it is separate from our tested deliverability ranking.

15 of 17 documented capabilities

Yes:
SPF assistance
'DNS Records Setup' for authentication protocols (SPF/DKIM/DMARC)
Yes:
DKIM setup
DNS Records Setup covers DKIM
Yes:
DMARC support
DNS Records Setup covers DMARC
Partial:
Dedicated IPpartial
Not on Pro — 'Dedicated IPs' is a Moosend+ custom-plan add-on and an optional extra on Enterprise
Yes:
Shared IP pools
'a range of shared IP pools' assigned to clients automatically based on 'their overall quality score, the engagement of their subscribers, the industry they operate in'
Not documented:
IP warmingnot documented
Not documented:
Automated warmupnot documented
Partial:
IP pools managementpartial
Vendor-managed only — shared pools assigned automatically by quality score, engagement and industry; Moosend 'will switch you to a dedicated IP if we think it will benefit you'
Yes:
Bounce management
'At Moosend, hard-bounced email addresses go to a suppression list' so they 'won't receive future campaigns'

Yes:
Suppression lists
Suppression list excludes hard-bounced addresses from all future campaigns
Yes:
Complaint management
Complaints monitored via ISP feedback loops; accounts breaching complaint rules are placed 'on hold until the client complies with our anti-spam policy'
Yes:
Feedback loop handling
'Integrates with feedback loops to monitor spam complaints across different ISPs' (Postmastery Console)
Partial:
Reputation monitoringpartial
Vendor-side: 'Monitors the reputation of sending IPs and domains, using data from various reputation services'; no customer-facing reputation dashboard described
Partial:
Blacklist monitoringpartial
Vendor-side: 'Moosend continuously monitors blacklists to keep users safe'; no customer-facing blocklist tool described
Partial:
Deliverability analyticspartial
Campaign reports include bounces and spam complaints; no dedicated deliverability dashboard or inbox-placement testing described
Partial:
Deliverability consultingpartial
Enterprise plan only — 'Deliverability & strategy optimization' with account manager
Yes:
Domain authentication guidance
'DNS Records Setup' guidance for authentication protocols

Items marked — are not documented by the vendor. In this category, silence is itself a signal. How we read vendor claims: methodology.

From our feature dataset

Moosend feature matrix

What the vendor documents, category by category. ◐ marks tier-gated or limited capabilities; — means the vendor does not document it.

Email6 of 6 documented

Yes:
Marketing campaigns
'Get control over your email campaigns and drive more opens, clicks, and revenue'
Yes:
Transactional email
'Deliver important updates and notifications on time' + Transactional API
Yes:
SMTP relay
'SMTP Service' listed under For Developers
Yes:
Bulk sending
Campaign sends to subscriber lists
Yes:
Email templates
Newsletter, Landing Page, Form and Automation template libraries
Yes:
Drag-and-drop editor
'No coding or design skills needed. Grab a template, add your branding elements'

Automation6 of 6 documented

Yes:
Email sequences
'Let smart marketing automations drive your customer journey'
Yes:
Drip campaigns
Automation Templates for common journey series
Yes:
Event-based automation
Automations driven by 'User behavior tracking'
Yes:
Behavioral automation
'User behavior tracking' feeds automations
Partial:
Workflow builderpartial
Automation workflows + templates; visual automation editor not explicitly described on fetched page
Yes:
Conditional logic
Visual workflow builder with 'easy-to-use branching logic'; conditions 'Set the rules for specific targets' with And/Or expressions

AI5 of 6 documented

Yes:
AI email generation
Moosend AI — 'Generate content from your creative ideas'
Yes:
AI subject lines
'Refine' subject-line tester under Moosend AI
Yes:
AI content optimization
AI Writer — 'Get ideas, optimize your copy, and generate a first—or final—draft in just one click'; tone setting (professional/casual/default)
Partial:
AI segmentationpartial
Audience Discovery — AI 'smart segments and ready-to-use targeted campaigns'; listed as a Moosend+ add-on on the pricing page
Partial:
AI campaign recommendationspartial
AI page: smart segments to 'recommend the right products to the right people' (Audience Discovery, Moosend+ add-on); core product recommendations use non-AI sorting (most viewed/ordered/profitable)
Not documented:
AI agent / assistantnot documented

Personalization4 of 4 documented

Yes:
Segmentation
'group your subscribers based on their traits and preferences'
Partial:
Dynamic contentpartial
Personalization section present; dynamic-content mechanics not detailed on fetched page
Partial:
Personalization variablespartial
Personalization documented; merge-variable detail not shown
Partial:
Behavioral targetingpartial
'User behavior tracking' documented; targeting mechanics not detailed

Analytics4 of 4 documented

Yes:
Opens & clicks
Campaign goal is 'more opens, clicks, and revenue' with Reporting & Analytics section
Yes:
Conversion tracking
eCommerce reporting — 'Revenue overview' (orders, average value), 'Top products' and 'Revenue summary' of revenue from campaigns
Yes:
Campaign reporting
'Reporting & Analytics' section
Partial:
Deliverability analyticspartial
Reports expose bounces and spam complaints in recipient activity; no dedicated deliverability dashboard or inbox-placement testing described

Developer features5 of 5 documented

Yes:
API
'API References' + 'Transactional API'
Yes:
SMTP API
'SMTP Service' for developers
Partial:
Webhookspartial
Webhooks available as an automation action in the workflow builder (POST JSON to third-party systems); no account-level event webhook API documented
Yes:
SDKs / client libraries
Official GitHub org publishes API wrappers: api-wrappers-php, api-wrappers-js, api-wrappers-go
Yes:
Public API docs
Public API References

Marketing platform3 of 7 documented

Not documented:
CRMnot documented
Yes:
Signup forms
'Subscription forms' + form builder and templates
Yes:
Popups
Form types include 'Modal pop-up', 'Promotional pop-up', 'Floating bar', 'Floating box' and 'Full page'
Yes:
Landing pages
'Landing pages that convert' with builder and analytics
Not documented:
Chatbotsnot documented
Not documented:
SMSnot documented
Not documented:
Other channelsnot documented

E-commerce5 of 5 documented

Partial:
Store integrationspartial
Integrations section present; specific store apps not named on fetched page
Yes:
Cart recovery
'Cart abandonment' listed as feature
Partial:
E-commerce automationpartial
Cart-abandonment automations; broader ecommerce automation suite not detailed
Yes:
Purchase tracking
Website tracking collects 'page visits, product views, user carts and details about purchases, item quantity and pricing' for triggers and segments
Yes:
Product recommendations
Emails 'that suggest additional products to your customers based on their behavior and purchase history'; requires connecting your store

Features checked 10 September 2026 · from vendor documentation and official feature pages.

AI & agent readiness · checked 2026-09-10

Moosend and AI agents

13/100Basic

MCP server
No MCP server found.
0/45
Official agent skills
None found.
0/10
AI assistant apps
No listing in Claude, ChatGPT or other assistant directories found.
0/20
AI-friendly docs
llms.txt
5/15
Built-in AI features
AI email generation, AI subject lines, AI content optimization, AI segmentation (partial), AI campaign recommendations (partial)
8/10

Scored 0–100 from public evidence: an official MCP server weighs most (40, +5 when hosted), then official agent skills, AI assistant apps, AI-friendly docs and built-in AI features. "Not found" means we couldn't locate it on Moosend's public pages or the official MCP registry, not that it can't exist. This is context, never part of the Deliverability Score.

Captured from the vendor website

Moosend in screenshots

Moosend website: homepage hero section — Moosend homepage, August 2026
Source: vendor website · 21 August 2026

Moosend website: product/features section — Homepage customers section with platform screenshots
Source: vendor website · 21 August 2026

Independent review platforms — shown as context; never part of our measured Deliverability Score

What users say

Trustpilot

2.8/5

83 reviews

Checked 21 August 2026

4.6/5

745 reviews

Checked 10 September 2026

Capterra

4.6/5

195 reviews

Checked 21 August 2026

Weighted average 3.8/5 across 1,023 reviews.Substantial review base

Trustpilot counts for half of the average: it is an open platform where businesses can't remove negative reviews. G2 and Capterra share the other half, and a platform with fewer than 100 reviews counts proportionally less.

Same primary category, from our catalog

Alternatives to Moosend

Campaign Monitor

Email marketing platform operating as Campaign Monitor by Marigold; domain unchanged under its current owner.

View profile →

Positive User

French email marketing anchor rebranded in 2026 — sarbacane.com now redirects permanently to user.com under the Positive Group.

View profile →

MailUp

Italian-anchor email marketing platform with SMTP sending, owned by TeamSystem S.p.A.

View profile →

Selected by catalog rule — same primary category, same depth tier first, then catalog demand order. Never hand-picked.

Generated from our datasets — every value verified and dated

Frequently asked questions

What is Moosend?

Moosend is an email marketing service in the InboxRatio catalog, also covering marketing automation. Its regional focus is Global.

Does Moosend document its deliverability capabilities?

Moosend documents 15 of the 17 deliverability capabilities we audit every vendor for (authentication help, IP management, list hygiene, reputation tooling). This audits what the vendor documents — it is separate from our measured Deliverability Score, and undocumented items are themselves a signal. How we read vendor claims.

What do users say about Moosend?

Across 1,023 reviews on Trustpilot, G2 and Capterra, Moosend averages 3.8/5, with Trustpilot counting for half of the average. User ratings are shown as context only — never part of our measured Deliverability Score.

Has Moosend's deliverability been tested by InboxRatio?

Yes — Moosend was measured in our seed-list deliverability test on 4 September 2026. Results publish to the email deliverability ranking; the full protocol is documented in our methodology. How we test.

What are the main Moosend alternatives?

From our catalog, the closest alternatives are Campaign Monitor, Positive User and MailUp — services sharing Moosend's primary category (email marketing), selected by a neutral catalog rule, never hand-picked.