Catalog entry · InboxRatio Editorial

ActiveCampaign

ActiveCampaign is an email-first platform pairing email marketing with marketing automation (its CRM is an adjunct, which is why it stays inside our email-platform catalog scope). activecampaign.com served the product homepage directly when we verified it in August 2026. The company also owns Postmark, the transactional service listed separately in this catalog.

Its pricing page publishes annual-billed prices only — no monthly billing toggle exists. At 1,000 contacts with 10,000 monthly emails, Starter is $15/month billed annually. Against that entry price, the tier covering unlimited automation, API access, and branding removal is Plus at $49/month on the same annual-billed basis — the API and branding clauses were verified 20 August 2026 from ActiveCampaign's help center, which makes both available on every plan, so the gap is purely the Starter automation cap. There is no free plan; a 14-day trial is offered. Pricing checked 19 August 2026.

Deliverability: not yet tested. No inbox-placement score is shown until our seed-list cycle runs. The measurement protocol lives at how we test, and results land in the email deliverability ranking.

From our pricing dataset

Pricing at a glance

Tier	Monthly price	What's included
Starter	$15/mo annual-billed	1,000 contacts · 10,000 emails/mo
Plus	$49/mo annual-billed	1,000 contacts · 10,000 emails/mo
Pro	$79/mo annual-billed	1,000 contacts · 12,000 emails/mo
Enterprise	$145/mo annual-billed	1,000 contacts · 15,000 emails/mo

Functional tier

Plus at $49/mo is the cheapest ActiveCampaign tier with automation workflows, API access, and vendor-branding removal all included. Annual billing only.

Pricing checked 19 August 2026 · monthly billing, prices as shown by the vendor.

From our feature dataset

Deliverability capabilities audit

The 17 deliverability capabilities we check every vendor for — authentication help, IP management, list hygiene, and reputation tooling. This audits what ActiveCampaign documents; it is separate from our tested deliverability ranking.

13 of 17 documented capabilities

Yes:
SPF assistance
'Configure Domain' option sets up DKIM, DMARC and SPF for you; manual walkthrough alternative
Yes:
DKIM setup
Automatic or guided DKIM setup when adding a sending domain
Yes:
DMARC support
DMARC setup + troubleshooting docs; free domain test with 'detailed report on your DMARC, SPF, and DKIM configurations'
Partial:
Dedicated IPpartial
'pre-warmed dedicated IPs' for high-volume senders; dedicated help article on using/maintaining one
Yes:
Shared IP pools
Shared IPs are the default (dedicated-IP article weighs risks vs 'deliverability... with a shared IP')
Yes:
IP warming
Dedicated IPs delivered pre-warmed
Partial:
Automated warmuppartial
Vendor-side pre-warming of dedicated IPs; no customer-facing automated warmup tool stated
Not documented:
IP pools managementnot documented
Not stated on fetched pages
Yes:
Bounce management
Bounces auto-routed to ActiveCampaign servers via Mailserver Domain CNAME; delivered = did not bounce

Not documented:
Suppression listsnot documented
Not stated on fetched pages
Yes:
Complaint management
'protect you from excessive spam reporting to maintain your sender reputation'
Not documented:
Feedback loop handlingnot documented
FBL not explicitly stated on fetched pages
Partial:
Reputation monitoringpartial
Vendor maintains sender reputation; team monitors high-volume senders — no customer dashboard stated
Not documented:
Blacklist monitoringnot documented
Not stated on fetched pages
Partial:
Deliverability analyticspartial
Delivery/opens/clicks monitoring + cross-inbox campaign preview
Yes:
Deliverability consulting
'Our team helps high-volume senders'; 'in-house expert team is available to walk you through solutions'
Yes:
Domain authentication guidance
SPF/DKIM/DMARC authentication docs + free public domain-check tool

Items marked — are not documented by the vendor. In this category, silence is itself a signal. How we read vendor claims: methodology.

From our feature dataset

ActiveCampaign feature matrix

What the vendor documents, category by category. ◐ marks tier-gated or limited capabilities; — means the vendor does not document it.

Email3 of 6 documented

Yes:
Marketing campaigns
'Email Marketing: 94.2% deliverability rate, rated #1'
Yes:
Transactional email
'Transactional Email: Powered by Postmark' (add-on product)
Not documented:
SMTP relaynot documented
Not stated on fetched pages
Yes:
Bulk sending
Campaign sends 10x-15x contacts/mo by plan
Not documented:
Email templatesnot documented
Not stated on fetched pages
Not documented:
Drag-and-drop editornot documented
Not explicitly stated on fetched pages

Automation5 of 6 documented

Yes:
Email sequences
Marketing automation core; Starter capped at 5 actions/automation, unlimited from Plus
Yes:
Drip campaigns
Automated campaign series
Yes:
Event-based automation
'Site & Event Tracking: behavioral triggers based on member link clicks'
Yes:
Behavioral automation
Behavioral triggers from site/event tracking
Yes:
Workflow builder
Automation builder (5-action cap on Starter)
Not documented:
Conditional logicnot documented
Branching not explicitly stated on fetched pages

AI4 of 6 documented

Yes:
AI email generation
'Instantly generate a full, on-brand campaign' with Active Intelligence
Not documented:
AI subject linesnot documented
Not stated on fetched pages
Yes:
AI content optimization
'Predictive Sending: Get 17% higher click-through rates on average with AI-enhanced sending'
Yes:
AI segmentation
'AI Suggested Segments'
Not documented:
AI campaign recommendationsnot documented
Not stated on fetched pages
Yes:
AI agent / assistant
'Active Intelligence handles the busywork'; reporting insights from a single prompt

Personalization2 of 4 documented

Yes:
Segmentation
'granular segmentation'
Not documented:
Dynamic contentnot documented
Not stated on fetched pages
Not documented:
Personalization variablesnot documented
Not stated on fetched pages
Yes:
Behavioral targeting
Site & event tracking drives targeting

Analytics3 of 4 documented

Yes:
Opens & clicks
'Monitor successful deliveries, opens, and clicks'
Not documented:
Conversion trackingnot documented
Revenue attribution not explicitly stated on fetched pages
Yes:
Campaign reporting
'Analytics & Reporting: Get reporting insights with just one prompt'
Partial:
Deliverability analyticspartial
Delivery monitoring + campaign preview across inboxes; no inbox-placement product stated

Developer features2 of 5 documented

Yes:
API
API on all plans — 'Getting started with the API' tagged Starter/Plus/Pro/Enterprise, needs only a valid account
Not documented:
SMTP APInot documented
Not stated on fetched pages
Not documented:
Webhooksnot documented
Not stated on fetched pages
Not documented:
SDKs / client librariesnot documented
Not stated on fetched pages
Yes:
Public API docs
'comprehensive API documentation to help you build custom integrations'

Marketing platform5 of 7 documented

Yes:
CRM
'CRM: Kommunicate grew conversions 1.5x... using our CRM and automation'
Yes:
Signup forms
'Forms: Capture leads on any page and route them into automations instantly'
Not documented:
Popupsnot documented
Not stated on fetched pages
Yes:
Landing pages
'Build and publish landing pages without a developer'
Not documented:
Chatbotsnot documented
Not stated on fetched pages
Yes:
SMS
'SMS Marketing: 98% open rates'
Yes:
Other channels
'WhatsApp Messaging'

E-commerce1 of 5 documented

Yes:
Store integrations
WooCommerce, Square integrations
Not documented:
Cart recoverynot documented
Not stated on fetched pages
Not documented:
E-commerce automationnot documented
Not stated on fetched pages
Not documented:
Purchase trackingnot documented
Not stated on fetched pages
Not documented:
Product recommendationsnot documented
Not stated on fetched pages

Features checked 21 August 2026 · from vendor documentation and official feature pages.

Captured from the vendor website

ActiveCampaign in screenshots

ActiveCampaign website: homepage hero section — ActiveCampaign homepage, August 2026
Source: vendor website · 21 August 2026

ActiveCampaign website: product/features section — Homepage AI campaign section with product UI
Source: vendor website · 21 August 2026

Independent review platforms — shown as context; never part of our measured Deliverability Score

What users say

Capterra

4.6/5

2,568 reviews

Checked 21 August 2026

Trustpilot

2.7/5

1,429 reviews

Checked 21 August 2026

Weighted average 3.9/5 across 3,997 reviews.Large review base

Shown as independent context — never part of our measured Deliverability Score

What others say about deliverability

Email Deliverability Report — ActiveCampaign test resultsExpert studyunknown
Independent test of 76,256 emails via ActiveCampaign measured 77.03% inbox rate, 20.72% spam and 2.25% lost (score 91/100, mid-pack among 24 ESPs), with Gmail, iCloud and Outlook the weakest recipient providers.
Prospeo — ActiveCampaign email deliverability dataArticleunknown
Citing EmailDeliverabilityReport testing of 64,940 emails since September 2025, reports ActiveCampaign at 76.59% inbox rate and 21.25% spam — below the 83.1% average across 15 ESPs — and contrasts this with ActiveCampaign's best-in-industry deliverability marketing claims.
Venture Harbour — ActiveCampaign review (8 companies, 124K emails)Review site1 July 2026
Agency reporting hands-on experience across 8 portfolio companies and 124K+ emails cites 99.4% account-wide delivery and 39.6% open rates, but notes the widely quoted 94.2% inbox-placement figure comes from ActiveCampaign's own deliverability study and that results vary by test methodology.

Same primary category, from our catalog

Alternatives to ActiveCampaign

Mailchimp

$$$

Email marketing platform with automation and e-commerce email, sold globally; owned by Intuit. The highest-demand service in our catalog.

View profile →

Brevo

Email marketing plus transactional email and SMTP relay on one platform; the European demand anchor in our catalog.

View profile →

Constant Contact

US-focused email marketing platform — roughly four-fifths of its search demand comes from the United States.

View profile →

Selected by catalog rule — same primary category, same depth tier first, then catalog demand order. Never hand-picked.

Generated from our datasets — every value verified and dated

Frequently asked questions

What is ActiveCampaign?

ActiveCampaign is an email marketing service in the InboxRatio catalog, also covering marketing automation. Its regional focus is Global.

How much does ActiveCampaign cost?

Paid ActiveCampaign plans start at $15/mo (Starter tier), prices as shown by the vendor, last checked 19 August 2026. The cheapest tier with automation, API access and branding removal all included is Plus at $49/mo.

Does ActiveCampaign document its deliverability capabilities?

ActiveCampaign documents 13 of the 17 deliverability capabilities we audit every vendor for (authentication help, IP management, list hygiene, reputation tooling). This audits what the vendor documents — it is separate from our measured Deliverability Score, and undocumented items are themselves a signal. How we read vendor claims.

What do users say about ActiveCampaign?

Across 3,997 reviews on Capterra and Trustpilot, ActiveCampaign averages 3.9/5 (review-count-weighted). User ratings are shown as context only — never part of our measured Deliverability Score.

Has ActiveCampaign's deliverability been tested by InboxRatio?

Not yet — ActiveCampaign is in the queue for Cycle 0, our first seed-list test cycle across the whole catalog. We publish measured inbox-placement results only after a completed cycle, so this profile carries no Deliverability Score until then. How we test.

What are the main ActiveCampaign alternatives?

From our catalog, the closest alternatives are Mailchimp, Brevo and Constant Contact — services sharing ActiveCampaign's primary category (email marketing), selected by a neutral catalog rule, never hand-picked.