Catalog entry · InboxRatio Editorial
Mailchimp
Mailchimp is an email marketing platform that also covers marketing automation and e-commerce email, and it carries the largest search demand of any service in our 44-entry catalog. The product is owned by Intuit; we confirmed mailchimp.com serves its email and SMS marketing pages directly, with no rebrand or redirect, in August 2026.
A free plan exists below 250 contacts. At our normalization volume of 1,000 contacts and 10,000 emails per month, the cheapest covering paid tier is Essentials at $27/month (the 501–1,500-contact step, 15,000 emails included) — an SMB-band price. The tier covering full automation, API access, and branding removal is Standard at $45/month, since Essentials caps automations at four flow steps — API availability verified 20 August 2026. Pricing checked 19 August 2026.
Deliverability: not yet tested. Mailchimp is in the queue for our seed-list test cycle; the protocol is documented in how we test, and measured results publish to the email deliverability ranking.
From our pricing dataset
Pricing at a glance
| Tier | Monthly price | What's included |
|---|---|---|
| Free | $0/mo | 250 contacts |
| Essentials | $27/mo | 1,500 contacts · 15,000 emails/mo |
| Standard | $45/mo | 1,500 contacts · 18,000 emails/mo |
| Premium | $350/mo | 10,000 contacts · 150,000 emails/mo |
Functional tier
Standard at $45/mo is the cheapest Mailchimp tier with automation workflows, API access, and vendor-branding removal all included.
Pricing checked 19 August 2026 · monthly billing, prices as shown by the vendor.
From our feature dataset
Deliverability capabilities audit
The 17 deliverability capabilities we check every vendor for — authentication help, IP management, list hygiene, and reputation tooling. This audits what Mailchimp documents; it is separate from our tested deliverability ranking.
14 of 17 documented capabilities
- Partial:
SPF assistancepartial
SPF named only on Transactional page ('SPF, DKIM, and DMARC to verify your sender identity'); marketing domain-auth article covers DKIM/DMARC records
- Yes:
DKIM setup
'Create a new DKIM record... copy and paste 2 CNAME records'
- Yes:
DMARC support
'Create a new DMARC record... one TXT record' — setup guidance
- Partial:
Dedicated IPpartial
Only via Mailchimp Transactional add-on ('Request and manage Dedicated IPs for your account'); marketing platform sends from shared delivery servers
- Yes:
Shared IP pools
Marketing sends via shared Mailchimp delivery-server IP ranges (published CIDR list)
- Partial:
IP warmingpartial
Transactional only: warmup 'gradually increase the percentage of your mail... over a period of roughly 30 days'
- Partial:
Automated warmuppartial
Transactional 'Start ip warmup' API automates the ramp; not offered on marketing platform
- Partial:
IP pools managementpartial
Transactional only: 'Add ip pool' / 'List ip pools' endpoints
- Yes:
Bounce management
Mailchimp 'tracks its delivery and cleans bounced addresses from your audience' — no further sends to them
- Yes:
Suppression lists
Cleaned-contact status: hard-bounced/repeat-soft-bounced addresses considered invalid and excluded from sends
- Yes:
Complaint management
Abuse complaints 'immediately moved out of your active audience and into the abuse complaints area'
- Yes:
Feedback loop handling
'If an ISP has a feedback loop (most of them do), a recipient who marks one of your emails as spam gets registered as an abuse complaint'
- Yes:
Reputation monitoring
Omnivore abuse-prevention system predicts bounces/permission issues; bounce/unsubscribe/abuse rates monitored with warnings above industry thresholds
- Not documented:
Blacklist monitoringnot documented
Not stated on fetched pages
- Not documented:
Deliverability analyticsnot documented
No inbox-placement/deliverability reporting stated on fetched pages
- Not documented:
Deliverability consultingnot documented
Not stated on fetched pages
- Yes:
Domain authentication guidance
'Set up email authentication for your custom domain. Domain authentication proves you're a legitimate sender.'
Items marked — are not documented by the vendor. In this category, silence is itself a signal. How we read vendor claims: methodology.
From our feature dataset
Mailchimp feature matrix
What the vendor documents, category by category. ◐ marks tier-gated or limited capabilities; — means the vendor does not document it.
Email6 of 6 documented
- Yes:
Marketing campaigns
Core product — 'Send personalized emails that convert'
- Partial:
Transactional emailpartial
Separate paid add-on: 'Mailchimp Transactional is priced by email send volume. Pricing starts at $20 per block'
- Partial:
SMTP relaypartial
Only via Mailchimp Transactional add-on: 'send transactional emails using the Transactional API or SMTP integration'
- Yes:
Bulk sending
Bulk campaign sends with per-plan monthly send multipliers (10x-15x contacts)
- Yes:
Email templates
'Design emails in less time' — template library
- Yes:
Drag-and-drop editor
'drag-and-drop editing, and design tools'
Automation5 of 6 documented
- Yes:
Email sequences
Triggered series incl. welcome sends; Free plan has no automation, Essentials capped at 4 flow steps
- Yes:
Drip campaigns
'Email Drip Campaign' featured capability
- Yes:
Event-based automation
'triggered emails like welcome messages or birthday sends'
- Yes:
Behavioral automation
'Send targeted messages' based on audience behavior
- Partial:
Workflow builderpartial
'Marketing Automation Flows' builder; up to 200 flows from Standard, 4-step cap on Essentials, none on Free
- Not documented:
Conditional logicnot documented
Branching not stated on fetched features page
AI4 of 6 documented
- Yes:
AI email generation
'Instantly create unique copy'
- Yes:
AI subject lines
'Write compelling headlines'
- Yes:
AI content optimization
Send-time optimization — 'Know when to send your emails'
- Yes:
AI segmentation
AI-assisted personalized campaigns/segments
- Not documented:
AI campaign recommendationsnot documented
Product recommendations not stated on fetched page
- Not documented:
AI agent / assistantnot documented
No AI agent/assistant stated on fetched page
Personalization4 of 4 documented
- Yes:
Segmentation
'Filter your audience'
- Yes:
Dynamic content
'Automatically personalize emails'
- Yes:
Personalization variables
Merge-tag personalization
- Yes:
Behavioral targeting
'Send targeted messages'
Analytics3 of 4 documented
- Yes:
Opens & clicks
'See opens, clicks, and unsubscribes'
- Yes:
Conversion tracking
Revenue tracking — 'Track opens, clicks, revenue'
- Yes:
Campaign reporting
'Track opens, clicks, revenue, and audience growth'
- Not documented:
Deliverability analyticsnot documented
Not stated on features page or domain-auth help page
Developer features4 of 5 documented
- Yes:
API
Marketing API account-level on all plans; capability varies by plan
- Partial:
SMTP APIpartial
SMTP only via paid Transactional add-on
- Yes:
Webhooks
'use webhooks to track message events in real time'
- Not documented:
SDKs / client librariesnot documented
Client libraries not stated on fetched pages
- Yes:
Public API docs
'API docs' public at mailchimp.com/developer
Marketing platform6 of 7 documented
- Yes:
CRM
Marketing CRM — 'Strengthen customer connections'
- Yes:
Signup forms
'Collect the data you need' — signup forms
- Yes:
Popups
'Popup forms (beta)'
- Yes:
Landing pages
'Design a website easily' — landing pages + website builder
- Not documented:
Chatbotsnot documented
Not stated on fetched pages
- Yes:
SMS
'SMS marketing, advanced automation' (plan/geo availability not stated)
- Yes:
Other channels
'run paid ads across Facebook, Instagram, and Google'
E-commerce2 of 5 documented
- Yes:
Store integrations
'Sync Shopify customers, products, and purchase data'
- Not documented:
Cart recoverynot documented
Abandoned cart not stated on fetched features page
- Not documented:
E-commerce automationnot documented
Ecommerce-specific automations not stated on fetched page
- Yes:
Purchase tracking
Shopify purchase-data sync
- Not documented:
Product recommendationsnot documented
Not stated on fetched page
Features checked 21 August 2026 · from vendor documentation and official feature pages.
Captured from the vendor website
Mailchimp in screenshots
Mailchimp homepage, August 2026
Source: vendor website · 21 August 2026
Features page section showing predictive segmentation and campaign analytics UI
Source: vendor website · 21 August 2026
Independent review platforms — shown as context; never part of our measured Deliverability Score
What users say
G2
4.3/5
12,985 reviews
Checked 21 August 2026
Capterra
4.5/5
17,673 reviews
Checked 21 August 2026
Trustpilot
2.6/5
1,494 reviews
Checked 21 August 2026
Weighted average 4.3/5 across 32,152 reviews.Large review base
Shown as independent context — never part of our measured Deliverability Score
What others say about deliverability
Citing independent testing of 65,267 emails (Nov 2025), reports Mailchimp delivered only 78.35% to inbox with 20.03% to spam and 2.09% lost — 'one in five Mailchimp emails lands in spam' — blaming shared-IP contamination, SPF alignment failures and weak built-in deliverability tooling (0/5 on list cleaning).
In its 2026/7 test round (11,000 emails), Mailchimp landed 77.75% in the inbox, 20.19% in spam and lost 2.06%, ranking 10th of 24 providers with an overall score of 91/100; Gmail was its weakest mailbox at 75.41% inbox.
Independent review (built from Reddit/G2/Capterra opinions plus third-party deliverability data) rates Mailchimp's deliverability as middling for its premium price — 78.35% inbox per EmailDeliverabilityReport vs 89.5% in EmailTooltester's Jan 2024 test — noting default shared IPs and dedicated IPs gated behind the $350+/mo Premium plan.
Independent B2B benchmark (Nov 2025) reports Mailchimp's inbox placement collapsed from 51.93% (Q1 2024) to 32.30% (Q1 2025), a -19.63 pp year-over-year drop, amid an industry-wide inbox-placement decline.
Practitioners call Mailchimp's pricing and dark patterns frustrating but say it 'has the best deliverability of any platform I have tried by a mile,' with another commenter agreeing that with bigger, pricier providers 'you're ultimately paying for higher deliverability.'
Same primary category, from our catalog
Alternatives to Mailchimp
Brevo
$$Email marketing plus transactional email and SMTP relay on one platform; the European demand anchor in our catalog.
View profile →
Constant Contact
$$US-focused email marketing platform — roughly four-fifths of its search demand comes from the United States.
View profile →
Klaviyo
$$$E-commerce email platform with marketing and automation; the e-commerce demand anchor of our 44-service catalog.
View profile →
Selected by catalog rule — same primary category, same depth tier first, then catalog demand order. Never hand-picked.
Generated from our datasets — every value verified and dated
Frequently asked questions
What is Mailchimp?
Mailchimp is an email marketing service in the InboxRatio catalog, also covering marketing automation and e-commerce email. Its regional focus is Global.
How much does Mailchimp cost?
Paid Mailchimp plans start at $27/mo (Essentials tier), prices as shown by the vendor, last checked 19 August 2026. The cheapest tier with automation, API access and branding removal all included is Standard at $45/mo.
Does Mailchimp document its deliverability capabilities?
Mailchimp documents 14 of the 17 deliverability capabilities we audit every vendor for (authentication help, IP management, list hygiene, reputation tooling). This audits what the vendor documents — it is separate from our measured Deliverability Score, and undocumented items are themselves a signal. How we read vendor claims.
What do users say about Mailchimp?
Across 32,152 reviews on G2, Capterra and Trustpilot, Mailchimp averages 4.3/5 (review-count-weighted). User ratings are shown as context only — never part of our measured Deliverability Score.
Has Mailchimp's deliverability been tested by InboxRatio?
Not yet — Mailchimp is in the queue for Cycle 0, our first seed-list test cycle across the whole catalog. We publish measured inbox-placement results only after a completed cycle, so this profile carries no Deliverability Score until then. How we test.
What are the main Mailchimp alternatives?
From our catalog, the closest alternatives are Brevo, Constant Contact and Klaviyo — services sharing Mailchimp's primary category (email marketing), selected by a neutral catalog rule, never hand-picked.