Catalog entry · InboxRatio Editorial
Omnisend
Omnisend is an e-commerce email platform with omnichannel marketing features. Per the FAQ on its own pricing page, all paid features are included on every tier — plans differ by volume, not capability. omnisend.com served the platform homepage directly when we verified it in August 2026.
At the 501–1,000-contact step, Standard costs $20/month with 12,000 emails included, billed monthly (the page's default "3 months upfront" discount was disabled for capture, and no annual billing exists). The free plan covers 250 contacts and 500 emails per month. Pricing checked 19 August 2026. The price climbs faster than most rivals as lists grow: Standard costs $20/month at 1,000 contacts but $413/month at 50,000 contacts, moving Omnisend from second-cheapest to above the category median (multi-volume capture, 21 August 2026).
Deliverability: not yet tested. We publish placement numbers only after running our own seed-list cycle — the method is on the how we test page — and tested services appear in the email deliverability ranking.
From our pricing dataset
Pricing at a glance
| Tier | Monthly price | What's included |
|---|---|---|
| Free | $0/mo | 250 contacts · 500 emails/mo |
| Standard | $20/mo | 1,000 contacts · 12,000 emails/mo |
| Pro | $59/mo | 2,500 contacts · unlimited emails |
Functional tier
Standard at $20/mo is the cheapest Omnisend tier with automation workflows, API access, and vendor-branding removal all included.
Pricing checked 19 August 2026 · monthly billing, prices as shown by the vendor.
From our feature dataset
Deliverability capabilities audit
The 17 deliverability capabilities we check every vendor for — authentication help, IP management, list hygiene, and reputation tooling. This audits what Omnisend documents; it is separate from our tested deliverability ranking.
11 of 17 documented capabilities
- Yes:
SPF assistance
'Set Up SPF, DKIM, and DMARC for Email Authentication' support doc
- Yes:
DKIM setup
DKIM setup via sender-domain configuration ('Set Up Your Email Domain in Omnisend')
- Yes:
DMARC support
DMARC covered in the SPF/DKIM/DMARC authentication setup doc
- Partial:
Dedicated IPpartial
'What Is a Dedicated IP?' doc — recommended only for consistent 300,000+ emails/week senders
- Yes:
Shared IP pools
'lower-volume senders perform better on shared IPs with established reputations with major providers'
- Yes:
IP warming
Ramp-up guidance when switching ESPs: 'gradually increase your sending volume over 2-4 weeks... increasing daily volume by 25-35%'
- Not documented:
Automated warmupnot documented
Automated warmup tooling not stated
- Not documented:
IP pools managementnot documented
Not stated in fetched sources
- Yes:
Bounce management
'bounced emails are automatically removed by the system'; auto-suspend on campaigns over 7% bounce rate
- Partial:
Suppression listspartial
Automatic removal of bounced addresses; standalone suppression-list management not stated
- Partial:
Complaint managementpartial
Spam-complaint thresholds (<0.3%) monitored; 'Dealing with Campaigns Landing in Spam' guidance doc
- Not documented:
Feedback loop handlingnot documented
FBL not explicitly stated
- Not documented:
Reputation monitoringnot documented
Customer-facing reputation monitoring not stated
- Not documented:
Blacklist monitoringnot documented
Not stated in fetched sources
- Partial:
Deliverability analyticspartial
Bounce/unsubscribe/failure tracking in reports
- Not documented:
Deliverability consultingnot documented
Not stated in fetched sources
- Yes:
Domain authentication guidance
'Getting Started with Deliverability' + dedicated Email & SMS Deliverability help collection
Items marked — are not documented by the vendor. In this category, silence is itself a signal. How we read vendor claims: methodology.
From our feature dataset
Omnisend feature matrix
What the vendor documents, category by category. ◐ marks tier-gated or limited capabilities; — means the vendor does not document it.
Email4 of 6 documented
- Yes:
Marketing campaigns
'email marketing features for ecommerce'
- Not documented:
Transactional emailnot documented
Not stated on fetched pages
- Not documented:
SMTP relaynot documented
Not stated on fetched pages
- Yes:
Bulk sending
Campaign sends; 12x list size emails/mo on Standard
- Yes:
Email templates
'Start from a template, drag in your content'
- Yes:
Drag-and-drop editor
'Drag-and-drop email builder'
Automation5 of 6 documented
- Yes:
Email sequences
'Build automations that combine email, SMS, and push'; automation on ALL plans incl Free (volume-only limits)
- Yes:
Drip campaigns
Automated series across channels
- Yes:
Event-based automation
'Behavior-based triggers'
- Yes:
Behavioral automation
'Behavior-based segmentation' and triggers
- Not documented:
Workflow buildernot documented
Visual builder not explicitly named on fetched page
- Partial:
Conditional logicpartial
'dynamic tags and conditional blocks' in content; automation-split branching not stated
AI3 of 6 documented
- Yes:
AI email generation
'let Omnisend AI help write the copy'
- Not documented:
AI subject linesnot documented
Not stated on fetched page
- Not documented:
AI content optimizationnot documented
Not stated on fetched page
- Yes:
AI segmentation
'AI-powered segmentation' — 'Omnisend AI analyzes your audience and builds segments'
- Yes:
AI campaign recommendations
'AI product recommendations'
- Not documented:
AI agent / assistantnot documented
Not stated on fetched page
Personalization4 of 4 documented
- Yes:
Segmentation
'Build dynamic segments based on what people actually do'
- Yes:
Dynamic content
'Dynamic tags and conditional blocks to automatically adjust content'
- Yes:
Personalization variables
Dynamic tags
- Yes:
Behavioral targeting
'Behavior-based segmentation'
Analytics4 of 4 documented
- Yes:
Opens & clicks
'Monitor open rates, click-throughs'
- Yes:
Conversion tracking
'Break down sales by email, SMS, and push'
- Yes:
Campaign reporting
'Know which campaigns perform'
- Partial:
Deliverability analyticspartial
'Track bounces, unsubscribes, and failures'; no inbox-placement testing stated
Developer features1 of 5 documented
- Yes:
API
'flexible APIs'; API keys on all plans with no plan gating
- Not documented:
SMTP APInot documented
Not stated on fetched pages
- Not documented:
Webhooksnot documented
Not stated on fetched pages
- Not documented:
SDKs / client librariesnot documented
Not stated on fetched pages
- Not documented:
Public API docsnot documented
Not verified on fetched pages
Marketing platform5 of 7 documented
- Not documented:
CRMnot documented
Not stated on fetched page
- Yes:
Signup forms
'Create popups, embedded forms'
- Yes:
Popups
'Create popups'
- Yes:
Landing pages
'landing pages right inside Omnisend'
- Not documented:
Chatbotsnot documented
Not stated on fetched page
- Yes:
SMS
SMS combined into automations and campaigns
- Yes:
Other channels
'Web push notifications'
E-commerce5 of 5 documented
- Yes:
Store integrations
'works with all major ecommerce platforms'; 'Real-time store sync'
- Yes:
Cart recovery
Abandoned-cart recovery flows
- Yes:
E-commerce automation
Ecommerce behavior-triggered automation (carts, purchases)
- Yes:
Purchase tracking
'Real-time store sync' + sales breakdown by channel
- Yes:
Product recommendations
'AI product recommendations'
Features checked 21 August 2026 · from vendor documentation and official feature pages.
Captured from the vendor website
Omnisend in screenshots
Omnisend homepage, August 2026
Source: vendor website · 21 August 2026
Homepage segmentation section with segment-builder UI
Source: vendor website · 21 August 2026
Independent review platforms — shown as context; never part of our measured Deliverability Score
What users say
Capterra
4.7/5
836 reviews
Checked 21 August 2026
Trustpilot
4.4/5
512 reviews
Checked 21 August 2026
Weighted average 4.6/5 across 1,348 reviews.Substantial review base
Shown as independent context — never part of our measured Deliverability Score
What others say about deliverability
Contrasts Omnisend's self-reported 97% deliverability (0.3% bounce, 0.03% spam-complaint rate) with EmailTooltester's independently measured 75.1% inbox placement — below the ~85% industry average — and notes the platform lacks built-in inbox-placement diagnostics that Klaviyo offers.
Independent review flags structural deliverability limitations: shared-IP-only infrastructure (no dedicated IPs at any tier, so sender reputation is partly shaped by other Omnisend users), no inbox-placement or domain-reputation reporting on any plan, no list screening at import, and deliverability-analyst support gated behind $400+/mo accounts.
Citing EmailTooltester testing, reports Omnisend at 75.1% overall deliverability (bottom third of platforms) with a critical 38.7% inbox rate at Microsoft/Outlook vs 94% at Gmail and 100% at Yahoo/AOL, and calls its 67.6%-87.9% variance across test rounds one of the most inconsistent results measured.
Same primary category, from our catalog
Alternatives to Omnisend
Mailchimp
$$$Email marketing platform with automation and e-commerce email, sold globally; owned by Intuit. The highest-demand service in our catalog.
View profile →
Klaviyo
$$$E-commerce email platform with marketing and automation; the e-commerce demand anchor of our 44-service catalog.
View profile →
Drip
E-commerce email marketing and automation platform at drip.com; brand search demand has largely faded.
View profile →
Selected by catalog rule — same primary category, same depth tier first, then catalog demand order. Never hand-picked.
Generated from our datasets — every value verified and dated
Frequently asked questions
What is Omnisend?
Omnisend is an e-commerce email service in the InboxRatio catalog, also covering email marketing and omnichannel marketing. Its regional focus is Global.
How much does Omnisend cost?
Paid Omnisend plans start at $20/mo (Standard tier), prices as shown by the vendor, last checked 19 August 2026. That tier already includes automation, API access and branding removal.
Does Omnisend document its deliverability capabilities?
Omnisend documents 11 of the 17 deliverability capabilities we audit every vendor for (authentication help, IP management, list hygiene, reputation tooling). This audits what the vendor documents — it is separate from our measured Deliverability Score, and undocumented items are themselves a signal. How we read vendor claims.
What do users say about Omnisend?
Across 1,348 reviews on Capterra and Trustpilot, Omnisend averages 4.6/5 (review-count-weighted). User ratings are shown as context only — never part of our measured Deliverability Score.
Has Omnisend's deliverability been tested by InboxRatio?
Not yet — Omnisend is in the queue for Cycle 0, our first seed-list test cycle across the whole catalog. We publish measured inbox-placement results only after a completed cycle, so this profile carries no Deliverability Score until then. How we test.
What are the main Omnisend alternatives?
From our catalog, the closest alternatives are Mailchimp, Klaviyo and Drip — services sharing Omnisend's primary category (e-commerce email), selected by a neutral catalog rule, never hand-picked.