Catalog entry · InboxRatio Editorial

MailerLite

MailerLite is an email marketing platform aimed at the budget-SMB end of the market; roughly half of the demand we measured for the brand comes from Europe. mailerlite.com served the product homepage directly when we verified it in August 2026.

At exactly 1,000 subscribers with 10,000 monthly emails, the Comfort tier costs $19/month — the cheapest USD-priced tier in our marketing capture that also includes automation, API access, and branding removal. A free plan covers 250 subscribers, and a 14-day all-features trial is available. Pricing checked 19 August 2026.

Deliverability: not yet tested. A measured seed-list cycle for MailerLite is planned as part of our catalog rollout — see how we test for the protocol and the email deliverability ranking for services with data.

From our pricing dataset

Pricing at a glance

Tier	Monthly price	What's included
Free	$0/mo	250 contacts · 2,500 emails/mo
Comfort	$19/mo	1,000 contacts · 10,000 emails/mo
Power	$39/mo	1,000 contacts · unlimited emails
Enterprise	Custom	—

Functional tier

Comfort at $19/mo is the cheapest MailerLite tier with automation workflows, API access, and vendor-branding removal all included.

Pricing checked 19 August 2026 · monthly billing, prices as shown by the vendor.

From our feature dataset

Deliverability capabilities audit

The 17 deliverability capabilities we check every vendor for — authentication help, IP management, list hygiene, and reputation tooling. This audits what MailerLite documents; it is separate from our tested deliverability ranking.

9 of 17 documented capabilities

Yes:
SPF assistance
'add... the SPF as a TXT record' — guided domain authentication
Yes:
DKIM setup
'add the DKIM as a CNAME record'
Yes:
DMARC support
DMARC basics help doc + policy guidance for 5,000+/day senders
Partial:
Dedicated IPpartial
Recommended for senders over ~50,000/week; included on Enterprise plan
Not documented:
Shared IP poolsnot documented
Shared-pool policy not stated on fetched pages
Not documented:
IP warmingnot documented
Not stated on fetched pages
Not documented:
Automated warmupnot documented
Not stated on fetched pages
Not documented:
IP pools managementnot documented
Not stated on fetched pages
Yes:
Bounce management
Hard bounces removed immediately; 3 consecutive soft bounces treated as hard and removed

Partial:
Suppression listspartial
Automatic removal of hard-bounced addresses; standalone suppression-list management not stated
Yes:
Complaint management
Spam-complaint % in campaign reports; account policy thresholds (suspension over 0.2% complaints)
Not documented:
Feedback loop handlingnot documented
FBL not explicitly stated on fetched pages
Not documented:
Reputation monitoringnot documented
Not stated on fetched pages
Not documented:
Blacklist monitoringnot documented
Not stated on fetched pages
Partial:
Deliverability analyticspartial
Campaign reports break out deliveries, hard bounces, spam complaints; no inbox-placement testing stated
Not documented:
Deliverability consultingnot documented
Not stated on fetched pages
Yes:
Domain authentication guidance
'How To Use Automatic Domain Authentication' — automated setup with many domain providers

Items marked — are not documented by the vendor. In this category, silence is itself a signal. How we read vendor claims: methodology.

From our feature dataset

MailerLite feature matrix

What the vendor documents, category by category. ◐ marks tier-gated or limited capabilities; — means the vendor does not document it.

Email5 of 6 documented

Yes:
Marketing campaigns
Core product — campaigns/newsletters
Yes:
Transactional email
'Transactional email service' listed among features
Not documented:
SMTP relaynot documented
Not stated on fetched features page
Yes:
Bulk sending
Campaign sends; 10,000 emails/mo at 1,000 subs on Comfort plan
Yes:
Email templates
'Unlimited newsletter templates'
Yes:
Drag-and-drop editor
'Drag & drop builder so you can create stunning email campaigns'

Automation5 of 6 documented

Yes:
Email sequences
'Unlimited automation workflows' on paid; Free capped at 3 automations / 5 steps
Yes:
Drip campaigns
'fully automated sales funnel'
Yes:
Event-based automation
'automations based on user action'
Yes:
Behavioral automation
User-action based automation triggers
Yes:
Workflow builder
Automation builder for workflows
Not documented:
Conditional logicnot documented
Branching not explicitly stated on fetched page

AI3 of 6 documented

Yes:
AI email generation
'AI email generator'
Yes:
AI subject lines
'Subject line generator'
Yes:
AI content optimization
'Smart Sending feature to deliver perfectly timed emails'
Not documented:
AI segmentationnot documented
Not stated on fetched page
Not documented:
AI campaign recommendationsnot documented
Not stated on fetched page
Not documented:
AI agent / assistantnot documented
Not stated on fetched page

Personalization4 of 4 documented

Yes:
Segmentation
'Subscriber segmentation'
Yes:
Dynamic content
'show/hide content blocks to specific audiences'
Yes:
Personalization variables
'beyond standard {field} personalization'
Yes:
Behavioral targeting
Audience-specific content targeting

Analytics3 of 4 documented

Yes:
Opens & clicks
'link clicks, geolocation, signup sources'
Yes:
Conversion tracking
'ecommerce revenue' tracking in reports
Yes:
Campaign reporting
'all the data you need to replicate success across campaigns'
Not documented:
Deliverability analyticsnot documented
Not stated on fetched pages

Developer features2 of 5 documented

Partial:
APIpartial
API 'Limited' on Free plan; full API on paid plans
Not documented:
SMTP APInot documented
Not stated on fetched pages
Partial:
Webhookspartial
Webhooks listed 'Limited' on Free, included on paid
Not documented:
SDKs / client librariesnot documented
MCP server mentioned; traditional SDKs not stated
Not documented:
Public API docsnot documented
Not verified on fetched pages

Marketing platform3 of 7 documented

Not documented:
CRMnot documented
Not stated on fetched page
Yes:
Signup forms
Sign-up forms
Yes:
Popups
'Pop-ups & forms that delight, not distract'
Yes:
Landing pages
'landing page builder'
Not documented:
Chatbotsnot documented
Not stated on fetched page
Not documented:
SMSnot documented
Not stated on fetched page
Not documented:
Other channelsnot documented
Not stated on fetched page

E-commerce2 of 5 documented

Yes:
Store integrations
'integrate MailerLite with your online store'
Not documented:
Cart recoverynot documented
Not stated on fetched page
Not documented:
E-commerce automationnot documented
Not stated on fetched page
Yes:
Purchase tracking
Ecommerce revenue tracking
Not documented:
Product recommendationsnot documented
Not stated on fetched page

Features checked 21 August 2026 · from vendor documentation and official feature pages.

Captured from the vendor website

MailerLite in screenshots

MailerLite website: homepage hero section — MailerLite homepage, August 2026
Source: vendor website · 21 August 2026

MailerLite website: product/features section — Email marketing features page: pop-ups and forms section with builder UI
Source: vendor website · 21 August 2026

Independent review platforms — shown as context; never part of our measured Deliverability Score

What users say

4.6/5

1,113 reviews

Checked 21 August 2026

Capterra

4.7/5

2,322 reviews

Checked 21 August 2026

Trustpilot

4.1/5

3,233 reviews

Checked 21 August 2026

Weighted average 4.4/5 across 6,668 reviews.Large review base

Shown as independent context — never part of our measured Deliverability Score

What others say about deliverability

InDeed We Can (Louise Deed) — MailerLite deliverability optimisation checklistArticleunknown
Independent email-marketing consultant's MailerLite-specific deliverability checklist covering domain authentication in the MailerLite dashboard, MailerCheck list cleaning, and send-time optimization; practical but offers no measured inbox-placement data.
EmailDeliverabilityReport — MailerLite reviewExpert study1 July 2026
In this site's own panel test (10,896 emails, 2026/7 round), MailerLite scored 74.83% inbox placement with 22.15% landing in spam, ranking 16th of 23 providers tested — below ActiveCampaign (78.43%) and Mailchimp (77.75%).
Email Software Insights — MailerLite reviewReview site1 June 2026
Compiles EmailTooltester's multi-year MailerLite inbox-placement history (95.7% Oct 2021, 98% Apr 2022, 91.7% Jan 2023, 89.8% Jan 2024, 92.7% Dec 2025) plus a 79.82% June 2026 figure, stressing any single number is 'a snapshot of the sending pool at that moment rather than a property of the platform.'
OpinionDeck — MailerLite complaints on Reddit (aggregated threads)Other1 May 2026
Documents real r/Emailmarketing threads including a Nov 2025 deliverability complaint ('only 15 out of 45 sign-ups confirmed their email') and a 2024 report that MailerLite's domain-alignment feature created redirect pages Google flagged as harmful, alongside several account-termination-without-explanation threads.

Same primary category, from our catalog

Alternatives to MailerLite

Mailchimp

$$$

Email marketing platform with automation and e-commerce email, sold globally; owned by Intuit. The highest-demand service in our catalog.

View profile →

Brevo

Email marketing plus transactional email and SMTP relay on one platform; the European demand anchor in our catalog.

View profile →

Constant Contact

US-focused email marketing platform — roughly four-fifths of its search demand comes from the United States.

View profile →

Selected by catalog rule — same primary category, same depth tier first, then catalog demand order. Never hand-picked.

Generated from our datasets — every value verified and dated

Frequently asked questions

What is MailerLite?

MailerLite is an email marketing service in the InboxRatio catalog. Its regional focus is Global.

How much does MailerLite cost?

Paid MailerLite plans start at $19/mo (Comfort tier), prices as shown by the vendor, last checked 19 August 2026. That tier already includes automation, API access and branding removal.

Does MailerLite document its deliverability capabilities?

MailerLite documents 9 of the 17 deliverability capabilities we audit every vendor for (authentication help, IP management, list hygiene, reputation tooling). This audits what the vendor documents — it is separate from our measured Deliverability Score, and undocumented items are themselves a signal. How we read vendor claims.

What do users say about MailerLite?

Across 6,668 reviews on G2, Capterra and Trustpilot, MailerLite averages 4.4/5 (review-count-weighted). User ratings are shown as context only — never part of our measured Deliverability Score.

Has MailerLite's deliverability been tested by InboxRatio?

Not yet — MailerLite is in the queue for Cycle 0, our first seed-list test cycle across the whole catalog. We publish measured inbox-placement results only after a completed cycle, so this profile carries no Deliverability Score until then. How we test.

What are the main MailerLite alternatives?

From our catalog, the closest alternatives are Mailchimp, Brevo and Constant Contact — services sharing MailerLite's primary category (email marketing), selected by a neutral catalog rule, never hand-picked.