Catalog entry · InboxRatio Editorial

MailerLite: User reviews, pricing & features

MailerLite is an email marketing platform aimed at the budget-SMB end of the market; roughly half of the demand we measured for the brand comes from Europe. mailerlite.com served the product homepage directly when we verified it in August 2026.

At exactly 1,000 subscribers with 10,000 monthly emails, the Comfort tier costs $19/month — the cheapest USD-priced tier in our marketing capture that also includes automation, API access, and branding removal. A free plan covers 250 subscribers, and a 14-day all-features trial is available. Pricing checked 19 August 2026.

Measured · September 2026

Our deliverability test

85/100Good deliverability

Placement

Inbox89.4%
Tabs (Promotions / Updates)5%
Spam0.9%
Missing4.5%
Bounced0.2%

By mailbox provider

Gmail97/100
Outlook94/100
Yahoo66/100

From our pricing dataset

Pricing at a glance

Tier	Monthly price	What's included
Free	$0/mo	250 contacts · 2,500 emails/mo
Comfort	$19/mo	1,000 contacts · 10,000 emails/mo
Power	$39/mo	1,000 contacts · unlimited emails
Enterprise	Custom	—

Functional tier

Comfort at $19/mo is the cheapest MailerLite tier with automation workflows, API access, and vendor-branding removal all included.

Pricing checked 19 August 2026 · monthly billing, prices as shown by the vendor.

From our feature dataset

Deliverability capabilities audit

The 17 deliverability capabilities we check every vendor for — authentication help, IP management, list hygiene, and reputation tooling. This audits what MailerLite documents; it is separate from our tested deliverability ranking.

13 of 17 documented capabilities

Yes:
SPF assistance
'add... the SPF as a TXT record' — guided domain authentication
Yes:
DKIM setup
'add the DKIM as a CNAME record'
Yes:
DMARC support
DMARC basics help doc + policy guidance for 5,000+/day senders
Partial:
Dedicated IPpartial
Recommended for senders over ~50,000/week; included on Enterprise plan
Yes:
Shared IP pools
'By monitoring MailerLite accounts... This in turn protects the reputation of our shared IPs and their users'
Yes:
IP warming
Dedicated IPs: 'Our deliverability team will take care of enabling and warming up your IP'
Partial:
Automated warmuppartial
Vendor-managed warm-up by the deliverability team for approved dedicated IPs (min 50,000 emails/week, authenticated domain); no customer-facing automated warm-up tool documented
Not documented:
IP pools managementnot documented
Yes:
Bounce management
Hard bounces removed immediately; 3 consecutive soft bounces treated as hard and removed

Partial:
Suppression listspartial
Automatic removal of hard-bounced addresses; standalone suppression-list management not stated
Yes:
Complaint management
Spam-complaint % in campaign reports; account policy thresholds (suspension over 0.2% complaints)
Not documented:
Feedback loop handlingnot documented
Not documented:
Reputation monitoringnot documented
Not documented:
Blacklist monitoringnot documented
Partial:
Deliverability analyticspartial
Campaign reports break out deliveries, hard bounces, spam complaints; no inbox-placement testing stated
Partial:
Deliverability consultingpartial
High-volume senders 'get in touch with a Customer Success Manager and request a preliminary assessment'; deliverability team handles dedicated-IP enablement. No general consulting service documented
Yes:
Domain authentication guidance
'How To Use Automatic Domain Authentication' — automated setup with many domain providers

Items marked — are not documented by the vendor. In this category, silence is itself a signal. How we read vendor claims: methodology.

From our feature dataset

MailerLite feature matrix

What the vendor documents, category by category. ◐ marks tier-gated or limited capabilities; — means the vendor does not document it.

Email6 of 6 documented

Yes:
Marketing campaigns
Core product — campaigns/newsletters
Yes:
Transactional email
'Transactional email service' listed among features
Partial:
SMTP relaypartial
Via sister product MailerSend (separate plans: Free 500 emails/mo, paid from $7/mo; SSO shared login): 'SMTP Relay: Quickly start sending emails—no coding needed'
Yes:
Bulk sending
Campaign sends; 10,000 emails/mo at 1,000 subs on Comfort plan
Yes:
Email templates
'Unlimited newsletter templates'
Yes:
Drag-and-drop editor
'Drag & drop builder so you can create stunning email campaigns'

Automation6 of 6 documented

Yes:
Email sequences
'Unlimited automation workflows' on paid; Free capped at 3 automations / 5 steps
Yes:
Drip campaigns
'fully automated sales funnel'
Yes:
Event-based automation
'automations based on user action'
Yes:
Behavioral automation
User-action based automation triggers
Yes:
Workflow builder
Automation builder for workflows
Yes:
Conditional logic
Condition step 'allows you to split your workflow into two different branches' (thumbs-up/thumbs-down), up to five rules with All/Any logic

AI5 of 6 documented

Yes:
AI email generation
'AI email generator'
Yes:
AI subject lines
'Subject line generator'
Yes:
AI content optimization
'Smart Sending feature to deliver perfectly timed emails'
Not documented:
AI segmentationnot documented
No native in-app AI segmentation documented; external assistants can build segments via the MailerLite MCP server (scored in AI readiness)
Partial:
AI campaign recommendationspartial
'In-Context Suggestions (Beta): AI-powered recommendations... to help you optimize your email marketing practices' — Comfort/Power plans only; optimization tips, not product recommendations
Yes:
AI agent / assistant
'AI Agent can build an HTML campaign from a plain-English description' (Beta, Comfort/Power) + MCP server on all plans for Claude/ChatGPT/Cursor

Personalization4 of 4 documented

Yes:
Segmentation
'Subscriber segmentation'
Yes:
Dynamic content
'show/hide content blocks to specific audiences'
Yes:
Personalization variables
'beyond standard {field} personalization'
Yes:
Behavioral targeting
Audience-specific content targeting

Analytics4 of 4 documented

Yes:
Opens & clicks
'link clicks, geolocation, signup sources'
Yes:
Conversion tracking
'ecommerce revenue' tracking in reports
Yes:
Campaign reporting
'all the data you need to replicate success across campaigns'
Partial:
Deliverability analyticspartial
Campaign report Deliverability section: total sends, deliveries, hard/soft bounces, unsubscribes, spam complaints; no inbox-placement testing documented

Developer features5 of 5 documented

Partial:
APIpartial
API 'Limited' on Free plan; full API on paid plans
Partial:
SMTP APIpartial
SMTP/email API delivered via separate MailerSend product ('Email API... official SDKs'; 'SMTP Relay'), not the MailerLite account itself
Partial:
Webhookspartial
Webhooks listed 'Limited' on Free, included on paid
Yes:
SDKs / client libraries
Official client libraries: 'MailerLite PHP, MailerLite Go, MailerLite Node.js, MailerLite Python, MailerLite Ruby, MailerLite Rust'
Yes:
Public API docs
Public developer docs (auth, rate limits 120 req/min, endpoints) at developers.mailerlite.com

Marketing platform4 of 7 documented

No:
CRM
Per Email Vendor Selection: 'No built in CRM... What it doesn't have is a built-in CRM' (review updated 2026-09-08)
Yes:
Signup forms
Sign-up forms
Yes:
Popups
'Pop-ups & forms that delight, not distract'
Yes:
Landing pages
'landing page builder'
Not documented:
Chatbotsnot documented
Not documented:
SMSnot documented
Not documented:
Other channelsnot documented

E-commerce5 of 5 documented

Yes:
Store integrations
'integrate MailerLite with your online store'
Partial:
Cart recoverypartial
Abandoned cart/checkout automation trigger for WooCommerce, PrestaShop, Wix or e-commerce API; 'Shopify, BigCommerce, and Squarespace Commerce integrations do not currently support abandoned cart automations'
Partial:
E-commerce automationpartial
'e-commerce automation triggers available in your workflow editor' (abandoned cart, abandoned checkout) — limited to WooCommerce/PrestaShop/Wix/e-commerce API stores
Yes:
Purchase tracking
Ecommerce revenue tracking
Partial:
Product recommendationspartial
Manual only: product blocks + dynamic content to show recommendations by group/purchase history ('If someone bought men's clothing, it makes sense to send more men's clothing recommendations'); no automated recommendation engine documented

Features checked 10 September 2026 · from vendor documentation and official feature pages.

AI & agent readiness · checked 2026-09-10

MailerLite and AI agents

94/100AI-native

Official MCP server · hosted, connect by URL

AI agents and assistants can work with MailerLite directly through MailerLite MCP Server: manage subscribers, groups, campaigns, automations and e-commerce data; analyze results

MCP server
Official.
45/45
Official agent skills
mailerlite-skills (email-marketing, mailerlite-cli) (Agent Skills (Claude Code plugin marketplace, Codex CLI, skills CLI))
10/10
AI assistant apps
Claude, ChatGPT
20/20
AI-friendly docs
llms.txt · AI docs page
10/15
Built-in AI features
AI email generation, AI subject lines, AI content optimization, AI agent / assistant, AI campaign recommendations (partial)
9/10

Scored 0–100 from public evidence: an official MCP server weighs most (40, +5 when hosted), then official agent skills, AI assistant apps, AI-friendly docs and built-in AI features. "Not found" means we couldn't locate it on MailerLite's public pages or the official MCP registry, not that it can't exist. This is context, never part of the Deliverability Score.

Captured from the vendor website

MailerLite in screenshots

MailerLite website: homepage hero section — MailerLite homepage, August 2026
Source: vendor website · 21 August 2026

MailerLite website: product/features section — Email marketing features page: pop-ups and forms section with builder UI
Source: vendor website · 21 August 2026

Independent review platforms — shown as context; never part of our measured Deliverability Score

What users say

Trustpilot

4.1/5

3,233 reviews

Checked 21 August 2026

4.6/5

1,113 reviews

Checked 21 August 2026

Capterra

4.7/5

2,322 reviews

Checked 21 August 2026

Weighted average 4.4/5 across 6,668 reviews.Large review base

Trustpilot counts for half of the average: it is an open platform where businesses can't remove negative reviews. G2 and Capterra share the other half, and a platform with fewer than 100 reviews counts proportionally less.

Same primary category, from our catalog

Alternatives to MailerLite

Mailchimp

$$$

Email marketing platform with automation and e-commerce email, sold globally; owned by Intuit. The highest-demand service in our catalog.

View profile →

Brevo

Email marketing plus transactional email and SMTP relay on one platform; the European demand anchor in our catalog.

View profile →

Constant Contact

US-focused email marketing platform — roughly four-fifths of its search demand comes from the United States.

View profile →

Selected by catalog rule — same primary category, same depth tier first, then catalog demand order. Never hand-picked.

Generated from our datasets — every value verified and dated

Frequently asked questions

What is MailerLite?

MailerLite is an email marketing service in the InboxRatio catalog. Its regional focus is Global.

How much does MailerLite cost?

Paid MailerLite plans start at $19/mo (Comfort tier), prices as shown by the vendor, last checked 19 August 2026. That tier already includes automation, API access and branding removal.

Does MailerLite document its deliverability capabilities?

MailerLite documents 13 of the 17 deliverability capabilities we audit every vendor for (authentication help, IP management, list hygiene, reputation tooling). This audits what the vendor documents — it is separate from our measured Deliverability Score, and undocumented items are themselves a signal. How we read vendor claims.

What do users say about MailerLite?

Across 6,668 reviews on Trustpilot, G2 and Capterra, MailerLite averages 4.4/5, with Trustpilot counting for half of the average. User ratings are shown as context only — never part of our measured Deliverability Score.

Has MailerLite's deliverability been tested by InboxRatio?

Yes — MailerLite was measured in our seed-list deliverability test on 4 September 2026. Results publish to the email deliverability ranking; the full protocol is documented in our methodology. How we test.

What are the main MailerLite alternatives?

From our catalog, the closest alternatives are Mailchimp, Brevo and Constant Contact — services sharing MailerLite's primary category (email marketing), selected by a neutral catalog rule, never hand-picked.