Catalog entry · InboxRatio Editorial

Kit: User reviews, pricing & features

Kit is an email marketing platform for creators, and it is the former ConvertKit: convertkit.com now returns a permanent redirect to kit.com, a rebrand we confirmed in August 2026. A share of its search demand still arrives under the old ConvertKit name, so our demand figure for the brand is a floor.

Unusually for this catalog, Kit's free Newsletter plan covers our full marketing normalization volume — 1,000 subscribers with unlimited sends. The cheapest paid tier at that volume is Creator at $39/month billed monthly (a yearly-billing toggle is on by default at $33/month equivalent). Pricing checked 19 August 2026.

Measured · September 2026

Our deliverability test

85/100Good deliverability

Placement

Inbox89.3%
Tabs (Promotions / Updates)4.3%
Spam4.6%
Missing1.6%
Bounced0.2%

By mailbox provider

Gmail79/100
Outlook81/100
Yahoo80/100

From our pricing dataset

Pricing at a glance

Tier	Monthly price	What's included
Newsletter	$0/mo	1,000 contacts · unlimited emails
Creator	$39/mo	1,000 contacts · unlimited emails
Pro	$79/mo	1,000 contacts · unlimited emails

Functional tier

Creator at $39/mo is the cheapest Kit tier with automation workflows, API access, and vendor-branding removal all included.

Pricing checked 19 August 2026 · monthly billing, prices as shown by the vendor.

From our feature dataset

Deliverability capabilities audit

The 17 deliverability capabilities we check every vendor for — authentication help, IP management, list hygiene, and reputation tooling. This audits what Kit documents; it is separate from our tested deliverability ranking.

13 of 17 documented capabilities

Yes:
SPF assistance
'Kit authenticates DKIM and SPF for you' via Verified Sending Domain setup
Yes:
DKIM setup
DKIM authenticated by Kit through verified sending domain
Yes:
DMARC support
'How to add a DMARC record to your verified sending domain' step-by-step doc
Partial:
Dedicated IPpartial
By request — 'dedicated IPs cost $250/month'; Kit recommends 150,000+ messages/week to sustain one
Yes:
Shared IP pools
By default customers send from 'a group of shared IPs' monitored by Kit's Deliverability and Compliance team
Not documented:
IP warmingnot documented
Not documented:
Automated warmupnot documented
Not documented:
IP pools managementnot documented
Yes:
Bounce management
Hard bounces set the 'Bounced' subscriber status; soft bounces retried on future sends

Yes:
Suppression lists
Unsubscribed/bounced/complained subscribers excluded from sends; cold-subscriber suppression recommended tooling
Yes:
Complaint management
Spam-marking sets 'Complained' status — 'they will not receive future emails from you'
Partial:
Feedback loop handlingpartial
Inbox spam-marks flow into 'Complained' status (mailbox-provider feedback); FBL not named explicitly
Partial:
Reputation monitoringpartial
Vendor-side: Kit's 'Deliverability and Compliance team are always monitoring the health and performance of these IPs'; no customer reputation dashboard described
Partial:
Blacklist monitoringpartial
Vendor-side: 'Kit has a team monitoring these constantly for our customers and our own sending reputation'; no customer-facing blocklist tool
Partial:
Deliverability analyticspartial
Deliverability reporting on Pro tier; 'Inbox Placement Tests: How to Analyze the Results' help doc
Not documented:
Deliverability consultingnot documented
Yes:
Domain authentication guidance
'Verify your domain to optimize your deliverability' + verified sending domain guides

Items marked — are not documented by the vendor. In this category, silence is itself a signal. How we read vendor claims: methodology.

From our feature dataset

Kit feature matrix

What the vendor documents, category by category. ◐ marks tier-gated or limited capabilities; — means the vendor does not document it.

Email3 of 6 documented

Yes:
Marketing campaigns
Email marketing/newsletter broadcasts for creators
Not documented:
Transactional emailnot documented
Not documented:
SMTP relaynot documented
Yes:
Bulk sending
Unlimited email sends even on free Newsletter plan
Yes:
Email templates
'Email templates' resource library
Not documented:
Drag-and-drop editornot documented

Automation6 of 6 documented

Partial:
Email sequencespartial
'welcome sequences, launches, and nurture campaigns'; Free plan = 1 basic Visual Automation, unlimited from Creator
Partial:
Drip campaignspartial
Nurture sequences; same Free-plan gating
Yes:
Event-based automation
'react instantly to your subscribers' actions'
Yes:
Behavioral automation
'based on their previous interactions'
Yes:
Workflow builder
'visual builder lets you easily map out' automations
Partial:
Conditional logicpartial
Visual Automation Conditions ('the equivalent of a fork in the road' — tags, custom fields, advanced filters, email opens); 'available on our Creator and Creator Pro plans'

AI3 of 6 documented

Yes:
AI email generation
'Kit + AI' content features
Partial:
AI subject linespartial
AI subject line generator gives five suggestions from Broadcast content; unlimited on paid plans, five uses on Free; Broadcasts only, not Sequences
Not documented:
AI content optimizationnot documented
Not documented:
AI segmentationnot documented
Not documented:
AI campaign recommendationsnot documented
Partial:
AI agent / assistantpartial
Kit MCP lets AI clients read account data and manage subscribers, draft/schedule broadcasts, edit landing pages; 'available on all paid Kit plans' — Free plan actions prompt an upgrade; sends require in-app confirmation

Personalization4 of 4 documented

Yes:
Segmentation
'Tag and segment your subscribers based on their interests'
Yes:
Dynamic content
'content tailored to their interests'
Yes:
Personalization variables
'Address fans by their first name'
Yes:
Behavioral targeting
Targeting on previous interactions

Analytics4 of 4 documented

Yes:
Opens & clicks
Broadcasts dashboard shows 'Opened', 'Open rate', 'Clicked', 'Click rate', unsubscribes, complaints and bounces
Partial:
Conversion trackingpartial
Purchases feature shows 'the purchases they've made and the amount of revenue they've brought you' per subscriber from connected commerce integrations; per-email conversion attribution not described
Yes:
Campaign reporting
'Analytics' feature
Partial:
Deliverability analyticspartial
'deliverability reporting' available on Pro tier

Developer features3 of 5 documented

Yes:
API
Kit V4 API for building apps; API overview help article
Not documented:
SMTP APInot documented
Yes:
Webhooks
Webhook action node in automations sends subscriber data to a destination URL
Not documented:
SDKs / client librariesnot documented
Yes:
Public API docs
Public developer documentation portal

Marketing platform4 of 7 documented

Not documented:
CRMnot documented
Yes:
Signup forms
'Forms' feature
Yes:
Popups
Form formats: Modal ('Forms appear over a page (like a pop-up)'), Slide-in and Sticky-bar, plus Inline
Yes:
Landing pages
'Landing pages' feature section
Not documented:
Chatbotsnot documented
Not documented:
SMSnot documented
No native SMS channel documented; only a partner App Store integration ('SMS by SlickText')
Yes:
Other channels
Creator Network + Paid Recommendations ('Promote creators. Get paid')

E-commerce5 of 5 documented

Yes:
Store integrations
Integrations incl. Patreon, Canva; commerce tools for creators
Yes:
Cart recovery
Abandoned Checkout for Shopify, Fourthwall and Wix — 'Every email is personalized to what that subscriber was about to buy'
Yes:
E-commerce automation
Purchase-triggered automations ('When they purchase a product')
Yes:
Purchase tracking
Purchase events usable as triggers
Partial:
Product recommendationspartial
Shopify product blocks (single product, collections, best-selling items) embedded in emails; no algorithmic recommendation engine described

Features checked 10 September 2026 · from vendor documentation and official feature pages.

AI & agent readiness · checked 2026-09-10

Kit and AI agents

64/100AI-ready

Official MCP server · hosted, connect by URL

AI agents and assistants can work with Kit directly through Kit MCP: full Kit v4 API as tools: read and manage subscribers, tags, segments, sequences; draft, schedule and send broadcasts

MCP server
Official.
45/45
Official agent skills
None found.
0/10
AI assistant apps
No listing in Claude, ChatGPT or other assistant directories found.
0/20
AI-friendly docs
llms.txt · OpenAPI spec · AI docs page
15/15
Built-in AI features
AI email generation, AI subject lines (partial), AI agent / assistant (partial)
4/10

Scored 0–100 from public evidence: an official MCP server weighs most (40, +5 when hosted), then official agent skills, AI assistant apps, AI-friendly docs and built-in AI features. "Not found" means we couldn't locate it on Kit's public pages or the official MCP registry, not that it can't exist. This is context, never part of the Deliverability Score.

Captured from the vendor website

Kit in screenshots

Kit website: homepage hero section — Kit homepage, August 2026
Source: vendor website · 21 August 2026

Kit website: product/features section — Homepage Subscriber Signals feature section with product UI
Source: vendor website · 21 August 2026

Independent review platforms — shown as context; never part of our measured Deliverability Score

What users say

Trustpilot

4.2/5

148 reviews

Checked 21 August 2026

4.4/5

236 reviews

Checked 23 August 2026

Weighted average 4.3/5 across 384 reviews.Limited review base

Trustpilot counts for half of the average: it is an open platform where businesses can't remove negative reviews. G2 and Capterra share the other half, and a platform with fewer than 100 reviews counts proportionally less.

Same primary category, from our catalog

Alternatives to Kit

Mailchimp

$$$

Email marketing platform with automation and e-commerce email, sold globally; owned by Intuit. The highest-demand service in our catalog.

View profile →

Brevo

Email marketing plus transactional email and SMTP relay on one platform; the European demand anchor in our catalog.

View profile →

Constant Contact

US-focused email marketing platform — roughly four-fifths of its search demand comes from the United States.

View profile →

Selected by catalog rule — same primary category, same depth tier first, then catalog demand order. Never hand-picked.

Generated from our datasets — every value verified and dated

Frequently asked questions

What is Kit?

Kit is an email marketing service in the InboxRatio catalog. Its regional focus is Global.

How much does Kit cost?

Paid Kit plans start at $39/mo (Creator tier), prices as shown by the vendor, last checked 19 August 2026. That tier already includes automation, API access and branding removal.

Does Kit document its deliverability capabilities?

Kit documents 13 of the 17 deliverability capabilities we audit every vendor for (authentication help, IP management, list hygiene, reputation tooling). This audits what the vendor documents — it is separate from our measured Deliverability Score, and undocumented items are themselves a signal. How we read vendor claims.

What do users say about Kit?

Across 384 reviews on Trustpilot and G2, Kit averages 4.3/5, with Trustpilot counting for half of the average. User ratings are shown as context only — never part of our measured Deliverability Score.

Has Kit's deliverability been tested by InboxRatio?

Yes — Kit was measured in our seed-list deliverability test on 1 September 2026. Results publish to the email deliverability ranking; the full protocol is documented in our methodology. How we test.

What are the main Kit alternatives?

From our catalog, the closest alternatives are Mailchimp, Brevo and Constant Contact — services sharing Kit's primary category (email marketing), selected by a neutral catalog rule, never hand-picked.