Catalog entry · InboxRatio Editorial
Kit
Kit is an email marketing platform for creators, and it is the former ConvertKit: convertkit.com now returns a permanent redirect to kit.com, a rebrand we confirmed in August 2026. A share of its search demand still arrives under the old ConvertKit name, so our demand figure for the brand is a floor.
Unusually for this catalog, Kit's free Newsletter plan covers our full marketing normalization volume — 1,000 subscribers with unlimited sends. The cheapest paid tier at that volume is Creator at $39/month billed monthly (a yearly-billing toggle is on by default at $33/month equivalent). Pricing checked 19 August 2026.
Deliverability: not yet tested. Kit will go through the same seed-list protocol as every service in this catalog, described in how we test; until then it is listed unranked in the email deliverability ranking.
From our pricing dataset
Pricing at a glance
| Tier | Monthly price | What's included |
|---|---|---|
| Newsletter | $0/mo | 1,000 contacts · unlimited emails |
| Creator | $39/mo | 1,000 contacts · unlimited emails |
| Pro | $79/mo | 1,000 contacts · unlimited emails |
Functional tier
Creator at $39/mo is the cheapest Kit tier with automation workflows, API access, and vendor-branding removal all included.
Pricing checked 19 August 2026 · monthly billing, prices as shown by the vendor.
From our feature dataset
Deliverability capabilities audit
The 17 deliverability capabilities we check every vendor for — authentication help, IP management, list hygiene, and reputation tooling. This audits what Kit documents; it is separate from our tested deliverability ranking.
9 of 17 documented capabilities
- Yes:
SPF assistance
'Kit authenticates DKIM and SPF for you' via Verified Sending Domain setup
- Yes:
DKIM setup
DKIM authenticated by Kit through verified sending domain
- Yes:
DMARC support
'How to add a DMARC record to your verified sending domain' step-by-step doc
- Not documented:
Dedicated IPnot documented
Not stated on fetched pages
- Not documented:
Shared IP poolsnot documented
Not stated on fetched pages
- Not documented:
IP warmingnot documented
Not stated on fetched pages
- Not documented:
Automated warmupnot documented
Not stated on fetched pages
- Not documented:
IP pools managementnot documented
Not stated on fetched pages
- Yes:
Bounce management
Hard bounces set the 'Bounced' subscriber status; soft bounces retried on future sends
- Yes:
Suppression lists
Unsubscribed/bounced/complained subscribers excluded from sends; cold-subscriber suppression recommended tooling
- Yes:
Complaint management
Spam-marking sets 'Complained' status — 'they will not receive future emails from you'
- Partial:
Feedback loop handlingpartial
Inbox spam-marks flow into 'Complained' status (mailbox-provider feedback); FBL not named explicitly
- Not documented:
Reputation monitoringnot documented
Not stated on fetched pages
- Not documented:
Blacklist monitoringnot documented
Not stated on fetched pages
- Partial:
Deliverability analyticspartial
Deliverability reporting on Pro tier; 'Inbox Placement Tests: How to Analyze the Results' help doc
- Not documented:
Deliverability consultingnot documented
Not stated as a Kit service ('Kit Expert program' is a third-party experts marketplace)
- Yes:
Domain authentication guidance
'Verify your domain to optimize your deliverability' + verified sending domain guides
Items marked — are not documented by the vendor. In this category, silence is itself a signal. How we read vendor claims: methodology.
From our feature dataset
Kit feature matrix
What the vendor documents, category by category. ◐ marks tier-gated or limited capabilities; — means the vendor does not document it.
Email3 of 6 documented
- Yes:
Marketing campaigns
Email marketing/newsletter broadcasts for creators
- Not documented:
Transactional emailnot documented
Not stated on fetched pages
- Not documented:
SMTP relaynot documented
Not stated on fetched pages
- Yes:
Bulk sending
Unlimited email sends even on free Newsletter plan
- Yes:
Email templates
'Email templates' resource library
- Not documented:
Drag-and-drop editornot documented
Editor type not stated on fetched page
Automation5 of 6 documented
- Partial:
Email sequencespartial
'welcome sequences, launches, and nurture campaigns'; Free plan = 1 basic Visual Automation, unlimited from Creator
- Partial:
Drip campaignspartial
Nurture sequences; same Free-plan gating
- Yes:
Event-based automation
'react instantly to your subscribers' actions'
- Yes:
Behavioral automation
'based on their previous interactions'
- Yes:
Workflow builder
'visual builder lets you easily map out' automations
- Not documented:
Conditional logicnot documented
Branching not stated on fetched page
AI1 of 6 documented
- Yes:
AI email generation
'Kit + AI' content features
- Not documented:
AI subject linesnot documented
Not stated on fetched page
- Not documented:
AI content optimizationnot documented
Not stated on fetched page
- Not documented:
AI segmentationnot documented
Not stated on fetched page
- Not documented:
AI campaign recommendationsnot documented
Not stated on fetched page
- Not documented:
AI agent / assistantnot documented
Not stated on fetched page
Personalization4 of 4 documented
- Yes:
Segmentation
'Tag and segment your subscribers based on their interests'
- Yes:
Dynamic content
'content tailored to their interests'
- Yes:
Personalization variables
'Address fans by their first name'
- Yes:
Behavioral targeting
Targeting on previous interactions
Analytics2 of 4 documented
- Not documented:
Opens & clicksnot documented
Not explicitly stated on fetched page
- Not documented:
Conversion trackingnot documented
Not explicitly stated on fetched page
- Yes:
Campaign reporting
'Analytics' feature
- Partial:
Deliverability analyticspartial
'deliverability reporting' available on Pro tier
Developer features3 of 5 documented
- Yes:
API
Kit V4 API for building apps; API overview help article
- Not documented:
SMTP APInot documented
Not stated on fetched pages
- Yes:
Webhooks
Webhook action node in automations sends subscriber data to a destination URL
- Not documented:
SDKs / client librariesnot documented
Not stated on fetched pages
- Yes:
Public API docs
Public developer documentation portal
Marketing platform3 of 7 documented
- Not documented:
CRMnot documented
Not stated on fetched page
- Yes:
Signup forms
'Forms' feature
- Not documented:
Popupsnot documented
Not stated on fetched page
- Yes:
Landing pages
'Landing pages' feature section
- Not documented:
Chatbotsnot documented
Not stated on fetched page
- Not documented:
SMSnot documented
Not stated on fetched page
- Yes:
Other channels
Creator Network + Paid Recommendations ('Promote creators. Get paid')
E-commerce3 of 5 documented
- Yes:
Store integrations
Integrations incl. Patreon, Canva; commerce tools for creators
- Not documented:
Cart recoverynot documented
Not stated on fetched page
- Yes:
E-commerce automation
Purchase-triggered automations ('When they purchase a product')
- Yes:
Purchase tracking
Purchase events usable as triggers
- Not documented:
Product recommendationsnot documented
'Recommendations' feature is creator/newsletter cross-promotion, not product recommendations
Features checked 21 August 2026 · from vendor documentation and official feature pages.
Captured from the vendor website
Kit in screenshots
Kit homepage, August 2026
Source: vendor website · 21 August 2026
Homepage Subscriber Signals feature section with product UI
Source: vendor website · 21 August 2026
Independent review platforms — shown as context; never part of our measured Deliverability Score
What users say
Trustpilot
4.2/5
148 reviews
Checked 21 August 2026
Weighted average 4.2/5 across 148 reviews.Limited review base
Shown as independent context — never part of our measured Deliverability Score
What others say about deliverability
Independent large-volume test of 76,811 emails sent via Kit found 77.52% inbox rate, 20.36% spam rate and 2.12% lost, ranking Kit 8th of 24 ESPs tested (score 92/100), with Gmail its weakest recipient provider at 73.73% inbox.
Independent review places Kit in the high-deliverability tier per EmailTooltester and credits SPF alignment, a domain-authentication wizard and text-focused emails, while cautioning that free-plan users share IP pools so deliverability can be slightly lower than on vetted paid plans.
Rates Kit's deliverability mid-tier — 88.2% across EmailTooltester rounds vs 76.59% inbox / 19.83% spam at EmailDeliverabilityReport — and flags that Kit's self-reported 99.8% figure measures server acceptance, not inbox placement, a distinction its marketing obscures.
Practitioner who sent ~500,000 emails on each platform reports ConvertKit's deliverability was a solid 10-15% better than beehiiv's (low-60s vs mid-50s open rates), while noting he doesn't fully trust open-rate stats after Apple Mail privacy changes.
Same primary category, from our catalog
Alternatives to Kit
Mailchimp
$$$Email marketing platform with automation and e-commerce email, sold globally; owned by Intuit. The highest-demand service in our catalog.
View profile →
Brevo
$$Email marketing plus transactional email and SMTP relay on one platform; the European demand anchor in our catalog.
View profile →
Constant Contact
$$US-focused email marketing platform — roughly four-fifths of its search demand comes from the United States.
View profile →
Selected by catalog rule — same primary category, same depth tier first, then catalog demand order. Never hand-picked.
Generated from our datasets — every value verified and dated
Frequently asked questions
What is Kit?
Kit is an email marketing service in the InboxRatio catalog. Its regional focus is Global.
How much does Kit cost?
Paid Kit plans start at $39/mo (Creator tier), prices as shown by the vendor, last checked 19 August 2026. That tier already includes automation, API access and branding removal.
Does Kit document its deliverability capabilities?
Kit documents 9 of the 17 deliverability capabilities we audit every vendor for (authentication help, IP management, list hygiene, reputation tooling). This audits what the vendor documents — it is separate from our measured Deliverability Score, and undocumented items are themselves a signal. How we read vendor claims.
What do users say about Kit?
Across 148 reviews on Trustpilot, Kit averages 4.2/5 (review-count-weighted). User ratings are shown as context only — never part of our measured Deliverability Score.
Has Kit's deliverability been tested by InboxRatio?
Not yet — Kit is in the queue for Cycle 0, our first seed-list test cycle across the whole catalog. We publish measured inbox-placement results only after a completed cycle, so this profile carries no Deliverability Score until then. How we test.
What are the main Kit alternatives?
From our catalog, the closest alternatives are Mailchimp, Brevo and Constant Contact — services sharing Kit's primary category (email marketing), selected by a neutral catalog rule, never hand-picked.