Catalog entry · InboxRatio Editorial

Zoho Campaigns

Zoho Campaigns is the email marketing product within the Zoho software suite — it qualifies for this catalog as a standalone email product, not a CRM core. We verified the product page at zoho.com/campaigns/ directly in August 2026.

It set the price floor of our marketing capture: Standard costs €7/month (pricing geo-served in EUR, no USD option) at 1,000 contacts with unlimited emails. The free plan covers 2,000 contacts but caps sends at 6,000 per month, below our 10,000-email normalization target. Pricing checked 19 August 2026.

Deliverability: not yet tested. Zoho Campaigns will go through the same seed-list protocol as every service in this catalog, described in how we test; until then it is listed unranked in the email deliverability ranking.

From our pricing dataset

Pricing at a glance

Tier	Monthly price	What's included
Forever Free	€0/mo	2,000 contacts · 6,000 emails/mo
Standard	€7/mo	1,000 contacts · unlimited emails
Professional	€12/mo	1,000 contacts · unlimited emails

Functional tier

Standard at €7/mo is the cheapest Zoho Campaigns tier with automation workflows, API access, and vendor-branding removal all included.

Pricing checked 19 August 2026 · monthly billing, prices as shown by the vendor.

From our feature dataset

Deliverability capabilities audit

The 17 deliverability capabilities we check every vendor for — authentication help, IP management, list hygiene, and reputation tooling. This audits what Zoho Campaigns documents; it is separate from our tested deliverability ranking.

9 of 17 documented capabilities

Yes:
SPF assistance
'How to setup SPF and DKIM TXT records for your domain' help doc
Yes:
DKIM setup
SPF/DKIM TXT record setup docs; unauthenticated sends may bounce
Yes:
DMARC support
'What is DMARC' doc in domain-authentication techniques section; SPF/DKIM alignment-failure doc
Partial:
Dedicated IPpartial
'exclusive email sending IP address assigned to your account'; unpriced add-on via request form
Not documented:
Shared IP poolsnot documented
Shared-pool policy not stated in fetched sources
Partial:
IP warmingpartial
IP warm-up named among deliverability factors in getting-started guide; no tooling stated
Not documented:
Automated warmupnot documented
Not stated in fetched sources
Not documented:
IP pools managementnot documented
Not stated in fetched sources
Yes:
Bounce management
Soft bounces retried within 72h; hard-bounced contacts automatically moved to the Do Not Mail list

Yes:
Suppression lists
'Do Not Mail' suppression list: hard bounces auto-moved; manual + bulk import ('Import to Do not mail'); suppression-list API
Partial:
Complaint managementpartial
'How to avoid complaints' reputation-management doc; automatic complainer suppression not stated
Not documented:
Feedback loop handlingnot documented
Not stated in fetched sources
Not documented:
Reputation monitoringnot documented
Not stated in fetched sources
Not documented:
Blacklist monitoringnot documented
Not stated in fetched sources
Not documented:
Deliverability analyticsnot documented
Not stated in fetched sources
Not documented:
Deliverability consultingnot documented
Not stated in fetched sources
Yes:
Domain authentication guidance
Dedicated deliverability-guide KB with domain-authentication-techniques section

Items marked — are not documented by the vendor. In this category, silence is itself a signal. How we read vendor claims: methodology.

From our feature dataset

Zoho Campaigns feature matrix

What the vendor documents, category by category. ◐ marks tier-gated or limited capabilities; — means the vendor does not document it.

Email4 of 6 documented

Yes:
Marketing campaigns
Core email campaign product
Not documented:
Transactional emailnot documented
Not stated for Campaigns (ZeptoMail is a separate Zoho product)
Not documented:
SMTP relaynot documented
Not stated on fetched pages
Yes:
Bulk sending
Unlimited emails on Standard/Professional at listed contact tiers
Yes:
Email templates
'choose a template from our gallery, import your own HTML templates'
Yes:
Drag-and-drop editor
'Drag-and-drop editor... customize the look of your email campaigns'

Automation5 of 6 documented

Partial:
Email sequencespartial
Workflows: none listed on Free, basic drag-and-drop on Standard, advanced on Professional
Partial:
Drip campaignspartial
Automated series via workflows (tier-gated as above)
Yes:
Event-based automation
'Trigger messages based on your recipients' interactions with your campaigns'
Yes:
Behavioral automation
Interaction-based triggers incl. abandoned cart
Partial:
Workflow builderpartial
Drag-and-drop workflows on Standard, advanced workflows on Professional
Not documented:
Conditional logicnot documented
Not stated on fetched page

AI1 of 6 documented

Not documented:
AI email generationnot documented
Not stated on fetched page (Zia not mentioned there)
Not documented:
AI subject linesnot documented
Not stated on fetched page
Yes:
AI content optimization
Send-time optimization — 'best open rates... by scheduling them at the right time'
Not documented:
AI segmentationnot documented
Not stated on fetched page
Not documented:
AI campaign recommendationsnot documented
Not stated on fetched page
Not documented:
AI agent / assistantnot documented
Not stated on fetched page

Personalization4 of 4 documented

Yes:
Segmentation
'segmenting them into smaller groups'
Yes:
Dynamic content
'Dynamically change the content of your emails'; dynamic content listed on Professional plan
Yes:
Personalization variables
'Merge tags help you sound more human'
Partial:
Behavioral targetingpartial
Interaction-based triggering; contact scoring on Professional

Analytics2 of 4 documented

Yes:
Opens & clicks
'intuitive reports, including clicks, opens'
Not documented:
Conversion trackingnot documented
Not stated on fetched page
Yes:
Campaign reporting
'Real-time analytics to measure your success'
Not documented:
Deliverability analyticsnot documented
Not stated on fetched pages

Developer features2 of 5 documented

Yes:
API
'Developer API' (campaign management, list management, callback URLs) on all plans incl Free
Not documented:
SMTP APInot documented
Not stated on fetched pages
Yes:
Webhooks
Callback URLs included in Developer API on all plans
Not documented:
SDKs / client librariesnot documented
Not stated on fetched pages
Not documented:
Public API docsnot documented
Not verified on fetched pages

Marketing platform3 of 7 documented

Yes:
CRM
Contacts import from CRM; native Zoho CRM integration
Yes:
Signup forms
'ready-made signup forms'
Not documented:
Popupsnot documented
Not stated on fetched page
Not documented:
Landing pagesnot documented
Not stated on fetched page
Not documented:
Chatbotsnot documented
Not stated on fetched page
Yes:
SMS
'you can also send text messages to your contacts'
Not documented:
Other channelsnot documented
Not stated on fetched page

E-commerce3 of 5 documented

Yes:
Store integrations
'Manage your online store's communication within Zoho Campaigns'
Partial:
Cart recoverypartial
'abandoned cart triggers'; cart abandonment listed on Professional plan
Partial:
E-commerce automationpartial
Store-event triggers (cart abandonment, Professional)
Not documented:
Purchase trackingnot documented
Not stated on fetched page
Not documented:
Product recommendationsnot documented
Not stated on fetched page

Features checked 21 August 2026 · from vendor documentation and official feature pages.

Captured from the vendor website

Zoho Campaigns in screenshots

Zoho Campaigns website: homepage hero section — Zoho Campaigns homepage, August 2026
Source: vendor website · 21 August 2026

Zoho Campaigns website: product/features section — Homepage Templates section with pre-designed email template gallery UI
Source: vendor website · 21 August 2026

Independent review platforms — shown as context; never part of our measured Deliverability Score

What users say

Capterra

4.3/5

317 reviews

Checked 21 August 2026

Weighted average 4.3/5 across 317 reviews.Limited review base

Shown as independent context — never part of our measured Deliverability Score

What others say about deliverability

Zoho Community thread — Poor Email DeliveryForumunknown
A user reports Zoho Campaigns/Marketing Automation emails consistently landing in spam despite a verified domain, blaming missing SPF alignment (only Zoho Mail carries proper SPF/DKIM signatures) and claiming Zoho is on at least one blacklist, with open rates rising ~15% after switching to MailerLite.
Capterra — Zoho Campaigns user reviewsReview siteunknown
Reviews are split on deliverability: a 2025 IT manager cites unexplained delivery failures, high bounce rates and up-to-24-hour delays, an earlier reviewer says 'the reputation of the sending servers is poor and costing us in high bounce rates', while a 2023 founder calls Zoho deliverability 'best class' with 25%+ open rates.
Aaxonix — Why Are My Zoho Emails Going to Spam?Article1 July 2026
A Zoho implementation partner explains that Campaigns is 'the most sensitive of all' Zoho apps to spam filtering because it sends in bulk (the target of the 2024 Gmail/Yahoo rules), and that authenticating Zoho Mail does not authenticate Campaigns — per-app SPF/DKIM/DMARC setup is required before large sends deliver reliably.
Zoho Community thread — URGENT: Numerous problems with Zoho CampaignsForum1 January 2022
A customer reports emails going to spam because Zoho Campaigns' sending IPs were blacklisted on two servers, plus 26 deliverability-test errors generated by the drag-and-drop editor's HTML versus zero for plain text.

Same primary category, from our catalog

Alternatives to Zoho Campaigns

Mailchimp

$$$

Email marketing platform with automation and e-commerce email, sold globally; owned by Intuit. The highest-demand service in our catalog.

View profile →

Brevo

Email marketing plus transactional email and SMTP relay on one platform; the European demand anchor in our catalog.

View profile →

Constant Contact

US-focused email marketing platform — roughly four-fifths of its search demand comes from the United States.

View profile →

Selected by catalog rule — same primary category, same depth tier first, then catalog demand order. Never hand-picked.

Generated from our datasets — every value verified and dated

Frequently asked questions

What is Zoho Campaigns?

Zoho Campaigns is an email marketing service in the InboxRatio catalog. Its regional focus is Global.

How much does Zoho Campaigns cost?

Paid Zoho Campaigns plans start at €7/mo (Standard tier), prices as shown by the vendor, last checked 19 August 2026. That tier already includes automation, API access and branding removal.

Does Zoho Campaigns document its deliverability capabilities?

Zoho Campaigns documents 9 of the 17 deliverability capabilities we audit every vendor for (authentication help, IP management, list hygiene, reputation tooling). This audits what the vendor documents — it is separate from our measured Deliverability Score, and undocumented items are themselves a signal. How we read vendor claims.

What do users say about Zoho Campaigns?

Across 317 reviews on Capterra, Zoho Campaigns averages 4.3/5 (review-count-weighted). User ratings are shown as context only — never part of our measured Deliverability Score.

Has Zoho Campaigns's deliverability been tested by InboxRatio?

Not yet — Zoho Campaigns is in the queue for Cycle 0, our first seed-list test cycle across the whole catalog. We publish measured inbox-placement results only after a completed cycle, so this profile carries no Deliverability Score until then. How we test.

What are the main Zoho Campaigns alternatives?

From our catalog, the closest alternatives are Mailchimp, Brevo and Constant Contact — services sharing Zoho Campaigns's primary category (email marketing), selected by a neutral catalog rule, never hand-picked.