Comparison · InboxRatio Editorial
Brevo vs MailerLite
This comparison is built from three datasets we maintain for every catalog service: documented pricing captured from the vendors' own configurators, the documented-feature matrix compiled from vendor documentation, and user ratings from G2, Capterra and Trustpilot — each value dated at its capture. Neither service has a measured deliverability score yet; we compare only what the data supports.
Editorial verdict — who fits whom
The widest documented gap in our v1 set — 37 of the 60 tracked feature cells differ (checked 2026-08-21). Brevo documents 46 capabilities as included, spanning CRM, chat, SMTP relay and SDKs; MailerLite documents 31, with 24 cells its pages don't address. Pricing pulls the other way at entry: MailerLite's Comfort at 1,000 subscribers is $19/mo with automation, API and branding removal all included, while Brevo's Starter is $17/mo but needs Standard at $35/mo to pass that same functional filter (checked 2026-08-19). At 50,000 contacts Brevo's volume-based Standard step is $69/mo against MailerLite's $319/mo (checked 2026-08-21).
Brevo fits multi-channel and developer-leaning teams, and anyone whose list will grow past its email volume. MailerLite fits senders who want the cheapest complete tier at small scale and its higher weighted rating — 4.4/5 across 6,668 reviews versus 4.26/5 across 13,315 (checked 2026-08-21/22). Neither has a measured InboxRatio deliverability score yet.
Measured deliverability
Inbox placement, measured on our seed list
Brevo · tested September 2026
83/100Good deliverability
- Inbox87.4%
- Spam3.8%
- Gmail98/100
- Outlook98/100
- Yahoo32/100
MailerLite · tested September 2026
85/100Good deliverability
- Inbox89.4%
- Spam0.9%
- Gmail97/100
- Outlook94/100
- Yahoo66/100
Same campaign archetype, same seed composition, same measurement window for every service — how we test.
From our pricing dataset
Pricing side by side
Cheapest paid tier covering each volume, and the functional tier — the cheapest tier with automation, API access and vendor-branding removal all included — captured from the vendors' own pricing configurators on monthly billing.
| Volume | Brevo | MailerLite |
|---|---|---|
| 1,000 contactscheapest paid tier | $17/mo | $19/mo |
| 1,000 contactsfunctional tier | $35/mo(Standard) | $19/mo(Comfort) |
| 50,000 contactscheapest paid tier | $69/mo | $319/mo |
| 50,000 contactsfunctional tier | $69/mo(Standard) | $319/mo(Comfort) |
Pricing checked 21 August 2026 · monthly billing, prices as shown by the vendor. Where a vendor has no exact step at a volume, the nearest covering step was captured (noted in the dataset).
Full pricing by volume:Brevo pricing →MailerLite pricing →
From our feature dataset
Features side by side
What each vendor documents, category by category: ✓ documented, ◐ partial or tier-gated, × documented as not offered, — not documented by the vendor. All marks reflect vendor documentation, not our testing.
| Category | Brevo | MailerLite |
|---|---|---|
| 6✓ | 5✓1◐ | |
| Automation | 2✓4◐ | 6✓ |
| AI | 5✓1◐ | 4✓1◐1— |
| Personalization | 3✓1◐ | 4✓ |
| Analytics | 3✓1◐ | 3✓1◐ |
| Developer features | 5✓ | 2✓3◐ |
| Marketing platform | 7✓ | 3✓1×3— |
| E-commerce | 3✓2◐ | 2✓3◐ |
| Deliverability | 12✓5◐ | 8✓5◐4— |
Where they differ most
29 of the tracked capabilities are documented differently; the sharpest contrasts — computed from the dataset, never hand-picked:
| Capability | Brevo | MailerLite |
|---|---|---|
| CRMMarketing platform | Documented | Documented as not offered |
| ChatbotsMarketing platform | Documented | Not documented |
| SMSMarketing platform | Documented | Not documented |
| Other channelsMarketing platform | Documented | Not documented |
| Reputation monitoringDeliverability | Documented | Not documented |
| SMTP relayEmail | Documented | Partial / tier-gated |
| Email sequencesAutomation | Partial / tier-gated | Documented |
| Drip campaignsAutomation | Partial / tier-gated | Documented |
| Behavioral automationAutomation | Partial / tier-gated | Documented |
| Workflow builderAutomation | Partial / tier-gated | Documented |
Features checked 10 September 2026 · from vendor documentation and official feature pages.
Independent review platforms — shown as context; never part of our measured Deliverability Score
What users say
Brevo
4.3/5
13,315 reviews, weightedLarge review base
- Trustpilot4.0/5 · 7,181 reviews
- G24.5/5 · 2,622 reviews
- Capterra4.6/5 · 3,512 reviews
Checked 22 August 2026
MailerLite
4.4/5
6,668 reviews, weightedLarge review base
- Trustpilot4.1/5 · 3,233 reviews
- G24.6/5 · 1,113 reviews
- Capterra4.7/5 · 2,322 reviews
Checked 21 August 2026
Aggregator scores diverge across platforms by design — read each platform's number with its review count; the weighted average is never shown without them.
Generated from our datasets — every value verified and dated
Frequently asked questions
Is Brevo or MailerLite cheaper at 50,000 contacts?
At 50,000 contacts, the cheapest paid Brevo tier covering that volume is $69/mo and the cheapest paid MailerLite tier is $319/mo — vendor-page prices on monthly billing, last checked 21 August 2026. Which works out cheaper for you also depends on which tier carries the features you need; the side-by-side tables above show both services' entry and functional tiers at each volume.
Do users rate Brevo or MailerLite higher?
Brevo averages 4.3/5 across 13,315 reviews and MailerLite averages 4.4/5 across 6,668 reviews on G2, Capterra and Trustpilot (Trustpilot counts for half of each average, checked 22 August 2026). Review-base sizes differ, so read the averages together with the counts. User ratings are context only — never part of our measured Deliverability Score.
What are the main feature differences between Brevo and MailerLite?
Of the 60 capabilities we track per vendor, Brevo and MailerLite document 29 of them differently. The comparison table above lists the headline contrasts — cells where one vendor documents a capability the other documents as absent or does not document at all. All marks reflect vendor documentation, not our testing.
Has InboxRatio tested Brevo and MailerLite's deliverability?
Brevo has a published seed-list placement test dated 1 September 2026. MailerLite has a published seed-list placement test dated 4 September 2026. The table above shows both services' measured inbox placement and Deliverability Scores. How we test.
Keep reading
Profiles and rankings
- Brevo profileFull catalog entry: pricing, features, ratings, sources.
- MailerLite profileFull catalog entry: pricing, features, ratings, sources.
- Email deliverability rankingMeasured scores across the catalog as test cycles complete.
- Mailchimp vs BrevoSame data-driven comparison for a related pair.
- MailerLite vs MailchimpSame data-driven comparison for a related pair.